Once people convert to customers, it’s important to bring those people back as much as possible. Re-engaging your existing customers could keep you at the forefront of your audience’s mind and, if they’re consistently interested in your offerings, increase the likelihood of repeat sales. In this blog, Chief Client Officer, Jeff Macgurn, will discuss the best…
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About Jeff MacGurn
Best Lead Nurturing Strategies to Boost Conversions
Everyone wants to feel special, right? The same goes for your customers! In today’s economy, more and more consumers are looking for a connection with the brands they buy from. In this blog, Chief Client Officer, Jeff Macgurn will break down why lead nurturing matters and how it could lead to some big results if…
A Guide to Customer Acquisition Marketing Strategies
Bringing in new customers is like fishing with a really good lure, you need the right bait and the perfect cast. That’s where lifecycle marketing comes in. Lifecycle marketing encompasses five key phases: awareness, acquisition, activation, retention, and loyalty. Looking forward to 2026 and beyond, effective customer acquisition is more important than ever as consumer…
Customer Retention Strategies That Deliver Measurable ROI in 2025
According to a recent study, 73% of American consumers are willing to abandon your brand after just one bad customer experience. On the other hand, 76% said they would recommend a brand after a great customer experience, and 69% stated they’re willing to pay more for brands that genuinely care about their customers and put…
AI in Marketing: How to Automate Your Strategy Effectively
AI helps brands scale their marketing without sacrificing quality. These tools make marketing smarter, more efficient, and more comprehensive with minimal investment. AI in marketing today uses technologies like generative AI and plenty of integrations to help marketers make full use of this innovation. So in this article, Chief Client Officer, Jeff Macgurn, will teach…