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Home / Google / An Honest Look at 5 Important SEO Practices that Google Demonized

An Honest Look at 5 Important SEO Practices that Google Demonized

December 2, 2014 By John E Lincoln

Over the last couple years Google was on a rampage. Manual actions, panda, penguin, pigeon, hummingbird, sandboxes, too much anchor text, ahhh!!! All of the commotion around SEO topics is enough to freak anyone out, especially if you don’t read between the lines and study this stuff on the daily. Nonetheless, there are still important SEO practices out there you need to do, even if Google has their entire PR team trying to scare you away from them.

An Honest Look at 5 Important  SEO Practices that Google Demonized

An Honest Look at 5 Important
SEO Practices that Google Demonized

Getting Links

Links are still critical. No question about it. Anyone who is ranking for a competitive keyword online has done some active linking, or they at least have acquired links which is why they are in that spot. Do not be afraid of links or even trying to get them, you just need to make sure you acquire the links within Google’s guidelines.

Building Niche Categories

Make way too many categories on website, to a point where they have nothing to offer a user, and you the risk of thin content. Webmasters are afraid of this, and they should be. However, if you make the categories in a responsible way and they are filled with great products, content, etc., and are on a well optimized template with an optimized image, rel next rel prev and no duplicate content issues, you will be in the clear. Basically, as long as the categories make sense for a user, you will be good to go and get more traffic as a result. I can show you hundreds of examples on large websites to prove this point.

Using a Read More Button

There was some news that came out about the text under a read more button not being indexed by Google. I personally have done a test on this, on 15 websites, and saw that all the content was indexed. Furthermore, Google uses the read more button on a large amount of their own documentation! These guys right??… Anyways, where do we go from here in light of this new scare?

Well, with John Mueller publically saying that they might not read the content, most SEO’s will shy away from this feature. That being said, I will still be using it if it make sense for the user. The reason being, as SEO has evolved usability metrics have become very important and will become more important. So if this adds value to the page, I would rather help the user and up those metrics than care if Google indexes that content or not. If I need it indexed, maybe we put it in a visible area.

Linking Out to Others

Websites have received penalties for linking to other sites. So much, that when I wrote a blog recently for SEM Rush, they said they no follow all the links! I am here to tell you that you should link out. The rule is, link to other websites you want to be associated with and that supports your documentation. This will actually help your rankings overtime. Just don’t link to sites with exact anchor text for their money keywords.

Doing Press Releases

Do press releases! They drive traffic, get you noticed, rank in Google, they are great. You can also still add links in your press release if it is relevant. But just like linking out on your own site, you don’t want to link to your site with anchor text for money terms. It could end up being an issue.

Summing it Up

There are a lot of important SEO practices that Google tries to steer you away from. They want it all to be natural, but that is just not the way the world works. Online businesses want to rank highly for the keywords that relate to them. When we rank, it drives traffic, sales, and leads and build branding credibility. Don’t let Google scare you away from things that are perfectly OK and will actually help your SEO.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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