In this edition of Marketer of the Week, Ignite Visibility honors Merav Kalish Rozengarten, CMO and Co-Founder of WoodSpoon.
Ignite applauds Merav for her entrepreneurial spirit and diligent work ethic. She is committed to forging a strong sense of community in both a personal and business sense. Keep reading to learn how Merav embodies these qualities as Ignite’s Marketer of the Week.
Meet Merav Kalish Rozengarten
Merav Kalish Rozengarten is on a mission to connect chefs and the local community. She is a co-founder and the Chief Marketing Officer (CMO) of WoodSpoon. This platform is an on-demand homemade food delivery platform headquartered in New York City.
The WoodSpoon app connects qualified home chefs with local customers who are craving the tastes of authentic regional cooking. Through WoodSpoon, chefs prepare and deliver high-quality packaged food. They enjoy benefits like training, certification, and free business insurance coverage.
As the company’s CMO, Merav has led several successful creative marketing campaigns. She launched the company’s first-ever subway advertisement campaign. She has also designed effective guerilla marketing campaigns.
These marketing efforts helped the company maintain a constant month-over-month growth rate of 40% since its founding in 2019.
Under Merav’s leadership of the marketing team at WoodSpoon, the company has also earned coverage by top-tier media outlets. They gained extensive recognition on social media platforms and earned partnerships with other local technology companies throughout NYC.
Merav’s Entrepreneurial Journey
Shortly after moving from Israel to New York City in 2016, Merav craved the taste of home. She wanted to share her passion for cooking with the local community.
As a result of brainstorming how to make this dream a reality, the WoodSpoon app was born in early 2019.
Now, during the global COVID-19 pandemic, over a hundred chefs continue to find success on the app.
WoodSpoon has provided a way for chefs from all backgrounds to follow their culinary passions, even during a challenging time for businesses and restaurants.
Merav’s passion for food that’s “made with love” has enabled her to start a thriving business, develop a customized app experience, and market the platform’s services to a wide range of talented chefs and fellow business owners.
Major Professional Accomplishments
Before her time at WoodSpoon, Merav gained valuable experience in her home country of Israel. Her notable positions include:
- IDC Herzliya, Teacher and Research Assistant
- Oosto/AnyVision, CMO
- WoodSpoon, Co-Founder and CMO
Merav’s Educational Background
Merav received her Bachelor’s and Master’s degrees in Communications, New Media, and Business Administration from The Interdisciplinary Center at IDC Herzliya, a private research college in Israel.
Merav moved to New York City to support her husband’s studies at Columbia University. Shortly after, she met Oren Saar, a fellow Israeli who missed the culinary culture of home.
In 2019, Merav and Oren founded WoodSpoon. The platform now hosts 120 chefs, who serve over 15,000 customers in the NYC metropolitan area.
Merav’s academic background in communications and business administration has allowed her to excel in a new country and new culinary market.
Where You Can Find Merav Today
Today, you can find Merav helping local home chefs deliver fresh homemade food to customers in the community.
WoodSpoon continues to market its commitment to its core values. They focus on training and education for the chefs while pushing, safety and FDA compliance. Additionally, they offer insurance.
As CMO, Merav’s mission is to continually promote these values so that more people can enjoy fresh local food and the flavors of their home countries.
Wrapping Up on Merav Kalish Rozengarten
It’s not always easy for marketers and entrepreneurs to find success in a crowded culinary marketplace.
Merav’s work ethic, passion for local food, and innovative thinking have contributed to the success of her company, WoodSpoon.
At Ignite Visibility, we celebrate marketers like Merav Rozengarten who funnel their creativity and passion into unique business ventures that bring people together.
