In this edition of Marketer of the Week, Ignite Visibility spotlights Anne Gotay, the Marketing Director at Sotero in Burlington, Massachusetts. Gotay is a strong marketing professional who lives to build strategies from the ground up. She has an impressive track record of building brand awareness and increasing revenue for a variety of companies. Ignite…
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Conversion Tests: The Importance of Digital Marketing Tracking
You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. Regular conversion tests can help make your digital marketing tracking more accurate. What We’ll Cover: Why Conversion…
Mike Vannucci, Chief Marketing Officer at Mosaic Group
This week, we spotlight Mike Vannucci. He leads the marketing team at Mosaic Group. We’d like to congratulate Mike Vannucci for successfully launching a multi-million dollar TV campaign in 2020. That was during the height of the pandemic, when businesses were struggling. Mike Vannucci Bucks the Trend Last year was a time when companies scaled…
What is a Meta Title? How to Write Clickable Titles to Drive Traffic
In order for search engines like Google to know which sites are worth indexing, they use algorithms to weed out content that is not credible or unique. Google does this by crawling a site’s metadata. This data tells search engines what information is on each page so it knows how to index them. In this…
Marie Hattar, Chief Marketing Officer, Keysight Technologies – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Marie Hattar, Chief Marketing Officer at Keysight Technologies. There are few people more impressive than Marie Hattar in the marketing business. She is passionate, creative, and has a mindset of continuous improvement. It’s easy to see why Hattar is making waves in the marketing…
Twitter Marketing: An All-in-One Guide For Your Business
Want to learn more about your customers? Build buzz about your brand? Provide lightning-fast customer support? As a marketer, it can be tough to figure out which social media channels to focus your efforts on. No matter what your goals are, there’s a good chance that Twitter’s got you covered. In this guide, we’ll discuss…
Jesse Semchuck, Director of Acquisition, Traeger Pellet Grills, LLC – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Jesse Semchuck, Director of Acquisition at Traeger Pellet Grills, LLC. Ignite Visibility applauds Jesse Semchuck for bringing his strategic thinking into the digital marketing space. Jesse Semchuck Jesse Semchuck is a data-driven, holistic marketing genius who describes himself as a “sounding board for your…
Sarah Folmar, Digital Marketing Manager, First Factory – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Sarah Folmar, Digital Marketing Manager at First Factory. Ignite Visibility applauds her for her exceptional achievements in brand management, content strategy, and everything in between. Sarah Folmar Equipped with a B.S. in Journalism from Bowling Green State University, Sarah Folmar has quickly adapted her…
Instagram Drops IGTV Brand – Ignite Friday
This week: Facebook explains what caused that outage earlier this week, holiday shopping might start early for many folks, and Pinterest has new toys for e-commerce marketers. Here’s what happened this week in digital marketing. Facebook Explains Recent Outage As all the world knows, Facebook, Instagram, and WhatsApp were down for about six hours this…
Ecommerce Email Marketing: How to Double Your Sales in Half the Time
If you didn’t already know that ecommerce email marketing is an art, we’re here to prove it. The average email open rate is about 20%. If you want your content to count, everything from the subject line to the HTML coding is a critical piece of the puzzle. But just because it’s difficult doesn’t mean…