Return On Marketing Investment: ROMI What is ROMI? ROMI, or return on marketing investment, is a metric used to evaluate the effectiveness and profitability of marketing campaigns or initiatives. It measures the return generated from marketing activities, such as advertising or promotional campaigns, by comparing the revenue generated from the marketing initiative to the cost…
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Native Advertising: Reach Your Target Audience with Native Ads
In This Blog, We’ll Answer: What is Native Advertising? Native Advertising Statistics How Does Native Advertising Work? How Can You Tell What a Native Ad Is? 10 Examples of Native Advertising 3 Examples of Ineffective Native Advertising Native Advertising FAQs What is Native Advertising? Native advertising is a form of paid advertising. But it functions…
How To Go Viral on TikTok and Maximize the Algorithm
While young in the social media game, TikTok has massive appeal and users. In 2023, there are approximately 102 million users in the U.S. Some consider it just a place for fun and addictive short-form videos. However, the app also generated $9.4 billion in 2022, making it a place for brands to engage and attract…
New York City SEO
New York SEO Company Our award-winning digital marketing agency, Ignite Visibility, services the entire nation, including New York. Learn how our SEO services can help your website reach new limits. Request a Proposal IGNITE VISIBILITY HAS BEEN NAMED THE NUMBER 1 SEO COMPANY IN THE NATION BY CLUTCH.CO. THE LEADER IN DIGITAL MARKETING Picking the…
Creating Lower Funnel Marketing Ads: Expert Tips and Tricks
A solid advertising strategy is a great way to reach customers at every stage of the buyer journey. By using the right copy, creative, and offers, you can place the most relevant messages in front of prospects at pivotal moments. The ultimate goal is to propel customers down the funnel. They should move from a…
How to Integrate Digital PR and SEO to Amplify Brand Reach
What You’ll Learn What is Digital PR? Digital PR vs. Traditional PR How Digital PR & SEO Work Together Digital PR & SEO in the News What is Digital PR? Digital PR, or digital public relations, is the practice of using digital channels and online platforms to improve your brand’s reputation, build brand awareness, and foster…
What is a Call to Action and Why You Should Care (21 Examples)
What You’ll Learn The Definition of a CTA & Why It’s Important 3 Different Types of CTAs How to Create a Compelling CTA 21 Examples of High-Quality Calls to Action Common Mistakes to Avoid FAQs on Calls to Action What is a Call to Action (CTA)? A call to action is that short text you…
What Are Sitelinks? Can You Change Them & How?
What You’ll Learn: What Are Sitelinks? Who Should Use Sitelinks? Breaking Down The Different Types of Sitelinks Step-By-Step: How to Change Your Sitelinks Start Tracking Your Sitelink Performance Sitelink FAQs What Are Sitelinks? Search engines are the bridge to information. People use them to answer questions, find products, or navigate to a company website. When…
YouTube Shorts: A Comprehensive Guide for Your Brand
What We’ll Cover What Are YouTube Shorts? How to Make a YouTube Short in 4 Steps 5 Unique YouTube Shorts Features How to Upload YouTube Shorts (Mobile vs. Desktop) YouTube Shorts vs. Other Competitor Platforms Pros and Cons of YouTube Shorts 4 Important KPIs to Track Examples of Brands Using YouTube Shorts YouTube Shorts FAQs…
Enterprise SEO, Personalization and AI: How To Win in 2024 and Beyond (with Ron Weber)
In today’s insightful interview, we delve into the forward-thinking realms of AI, predictive analytics, content marketing, and the nuanced layers of search engine optimization—including a glance at enterprise SEO—that both our guest, Ron, and I hold close to our professional hearts. Stay tuned as we wrap up with actionable takeaways to equip you with…