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Home / Blog / How We Increased a Client’s Traffic Over 600% in One Year

How We Increased a Client’s Traffic Over 600% in One Year

May 24, 2019 By John Lincoln

Ignite recently had the opportunity to work with a longstanding client as they attempted a new goal: breaking into a new country.

By the end of the year, that client’s traffic had increased over 600%.

Here’s how we did it.

How we increased a client's traffic over 600% in one year

Goals

At the beginning of the year, we set KPIs to grow keywords in the top 3 positions by 15%, as well as increase the number of new users from organic search visiting the new site.

To hit those KPIs, we put a program in place for the following:

  1. Provide a go-to market strategy for the new Indian market
  2. Put in place new and innovative dynamic optimization templates for the categories and storefronts
  3. Increase content production by over 100%
  4. Increase outreach for by 50%
  5. Create hyper-local content and voice search ready content
  6. Improve technical errors impacting crawl budget

Results

The results were best in class.

From June 1, 2018, to March 31, 2019, we saw the following.

The number of keywords in the top 3 positions in Google USA grew from 156 to 1,076

Keyword increase for Google USA

The number of keywords in the top 3 positions in Google grew from 52 to 860.

Keyword positions in Google India

New users increased 638.79%, and transactions increased by 409%.

New users increased over 600%

How We Did It

In this initiative, Ignite Visibility worked closely with the client to create a custom link outreach strategy that secured approximately 5 to 10 links per month.

In addition, we produced a series of press releases, an industry study, and engaged in content marketing and large scale content production. We also took our learnings from previous successes to launch a website that is fully optimized for search. This included dynamic optimization for all the categories, topics and storefronts. This was a massive success for the company in the Indian market.

This India launch was perhaps the most successful new market launch we have ever seen. Not only was it international, but it was in a competitive market.

New users increased 638.79%, or from 32,000 a month to over 290,000 a month and transactions increased 409% from 2,016 to 10,276 all from organic SEO. Not only that, but Ignite Visibility was able to grow all other properties (other websites in other countries) substantially. These substantial increases show just how powerful a great SEO campaign can be,

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About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

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