Over time, brands need to make certain changes. While a complete rebrand might not be necessary, a brand refresh may be in order. 98% of consumers notice when their favorite brands change their aesthetics, from logos to packaging. In this blog, Tyler Phillips, Creative Marketing Manager, will look into what a brand update looks like…
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Digital Marketing News 10/24/2026 to 10/30/2026 This week: Retailer audit exposes GA4 gaps, AI advice influences buying decisions, Pinterest expands programmatic ad access, and Google broadens platform spam guidance. Here’s what happened this week in digital marketing: 1. GA4 Missed 66% of One Retailer’s Holiday Orders: What You Need to Do to Set Up Your…
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Although influencer marketing is a great way to connect with audiences, you need to measure your campaigns to gauge success. Using the right key performance indicators (KPIs) based on your goals will help you determine what’s working and what isn’t, which can help you further optimize your campaigns for long-term success. As the influencer landscape…
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A customer has found your Google Business Profile. Now they want to know whether you offer the right service, have something worth visiting for, or make it easy to book. Google Posts give you room to answer those questions with timely updates, offers, and events. A useful post connects the information someone needs with a…
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A robots.txt file gives compliant crawlers instructions about which URLs they can request. A few lines can help you manage unnecessary crawling. The wrong lines can also block the pages you want customers to find. Before editing anything, decide what you need to accomplish. Limiting crawling, removing a page from search, and protecting private content…
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