Email marketing is far from dead. In the age of social media and the 24/7 news cycle, you just need to find a way to make your brand’s message stand out. Designing an email that your audience will want to read isn’t rocket science – but it does take some strategizing. Let’s jump into everything…
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In the world of digital marketing, you need to chart your course. That’s where a comprehensive, effective, and efficient project plan comes in. Remember the story of KFC’s “FCK” bucket campaign in the UK back in 2018? When KFC ran out of chicken and turned this blunder into a marketing triumph? That wasn’t a happy…
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One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over how to find snippet opportunities. What We’ll Cover: What Is A Featured Snippet? Why Do Featured Snippets Matter? How to Review Your Current Snippets How to…
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Wondering what ROAS is? If you’re in charge of advertising for your brand or ecommerce site, it’s an acronym you need to be very familiar with. In this article, I’ll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand to make the most of…
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If you’re working in the world of paid media advertising, you know that it is evolving. There are some big changes coming to paid media advertising over the next couple of years. The strategy itself isn’t new. But, the push to focus on it is coming directly from and through media giant Google itself. Let…
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