In this edition of Marketer of the Week, Ignite Visibility spotlights Patrina Tan-Terkelsen, Social and Digital Marketing Lead for WarnerMedia. Ignite Visibility applauds her and the WarnerMedia team for the company’s first international launch. “Over our first year since launch, fans in the U.S. have chosen HBO Max as one of their favorite streaming platforms,”…
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New Privacy Policies for Advertising Are Coming – Ignite Friday
This week: Google shares how to get more clicks from Discover, TikTok shares how to promote your brand on its platform, and Facebook shares its new privacy policy for advertising. Here’s what happened this week in digital marketing. Google: Increase Clicks From Discover With Max Image Preview Tag Want to get more clicks from Google…
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How To Use LinkedIn for Businesses
Creating a company page on LinkedIn provides your business with the unique opportunity to connect with working professionals, industry leaders, and like-minded individuals. What makes this diverse audience unique is that they are using LinkedIn for a different purpose than other social media platforms. They are often looking for new work, networking opportunities, market-related events,…
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10 Cross-Channel Marketing Tools to Save You Time
Today’s consumers are more connected than ever before—checking their social media apps, emails, and text messages a whopping 96 times per day. And the expectations of the brands they do business with have never been higher. For organizations big and small, this presents a unique challenge of cutting through the noise to successfully reach their…
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What Spending Over 10 Million On Branded Search Taught Me
Google’s most recent fiscal year shows they raked in a massive revenue of $181.69 billion. A lot of that revenue comes from branded search. These branded keywords are so popular for two reasons: First, brands run ads on their own name. Second, competitors run ads on that same brand name, creating an auction around the…
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