From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising. Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment. With new privacy regulations like CCPA…
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Ignite Visibility Acquires Rallio, Building On National-to-Local Capabilities
We’re excited to announce Ignite Visibility has officially acquired Rallio, a premier provider of software that supports both franchise and multi-location businesses manage their social media, employee advocacy and online reputation management. Delivering More Comprehensive Digital Marketing Solutions Our new partnership with Rallio marks a step towards providing more integrated services to our franchise and…
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Media Buys: Everything You Need to Know
Whenever you buy ad space, the process you go through is media buying. So, what are media buys, and what goes into an effective media buying strategy? Learn more about how media buys work and what this process entails to help you develop your next paid advertising campaign. In this blog, our VP of Paid…
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When to Use 301 vs. 302 Redirects for Your Website
Search engines have a different approach to handling 302 redirects than the more common 301s. In this article, I’ll dig into 302 redirects and when to use them appropriately. We’ll discuss what 302 redirects are, why they’re used, and what happens when you apply them to permanent page moves. What You’ll Learn: What is 302…
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Cracking the Code: The Only Mobile SEO Guide You Need
You’ve probably thought about your desktop SEO a lot. But have you given just as much thought to your mobile SEO? With more and more internet users connecting via mobile devices, mobile search engine optimization is critical in helping you connect with all audiences online. In this mobile SEO guide, SEO Strategist Ray Day will…
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