As the digital landscape continues to evolve and you need to shake things up to get and hold your audience’s attention, native advertising is now more important than ever in building a meaningful connection. In this blog, Meghan Parsons, SVP of Paid Media, will take a deep dive into native display advertising, the benefits of…
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The Benefits of Reputation Management & How to Implement It
How important is your business’ online reputation? 71% of people read online reviews before making a purchase. Most people trust customer reviews as much as personal recommendations from friends and family. In fact, 60% of consumers think the number of reviews for the business is essential when deciding which local businesses to patronize. And if…
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How to Create a Marketing Budget That Maximizes Profitability
Before developing any kind of marketing strategy, you must know how to create a marketing budget that aligns with your goals and can allow for a high return on investment (ROI). A well-structured marketing plan and budget will go a long way in helping your strategy succeed. In this article, we’ll go over how to…
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Ignite Visibility Appoints Max Cheprasov as Chief Operating Officer
Ignite Visibility, a leading digital marketing agency serving enterprise, franchise, and multi-location brands, proudly announces the appointment of Max Cheprasov as Chief Operating Officer. This strategic addition comes at a pivotal moment in the company’s growth, following its recent acquisitions of Rallio and Outliant, as well as continued integration of AI, automation, and technology partnerships….
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How to Build the Perfect Welcome Email Series
Greetings are a standard part of human connection. These interactions matter just as much for businesses as they do in a social context.The first impression is everything as you introduce new or potential customers to your brand. A good welcome email series can significantly help with customer onboarding and retention, engaging new customers and keeping…
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