We get it, sometimes social media can feel like taming the Wild West. However, launching your social platforms with a contest is a fun way to get people excited about your brand and attract new followers. Knowing what your audience likes, a sprinkle of creativity, and a little fun can make your next social media…
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As creating high quality content becomes more and more important for SEO, it can be extremely valuable to revisit content standards Google has previously released. The following important questions were taken from the Google Webmaster Central Blog. We break down each question that you should ask yourself, describe why it’s important and how you can…
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In this post we hear from Ignite Visibility PR partner BAM Communications. The author Lizzie Younkin, COO, shares some important points on hiring a PR agency. It should be noted, PR and Internet marketing work very well together. Enjoy! So you’re thinking of investing in public relations, but you’re just not sure if it’s right…
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The rel canonical HTML element is one of my favorite tools to use in SEO. Google tends to understand the code well, it can help transfer page rank accurately and it is usually very easy to implement. In this video, Matt Cutt’s, head of Webspam at Google, discusses the rel canonical tag and how it…
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What is Google’s Data Highlighter? Google officially released its Data Highlighter through Webmaster Tools in 2012. Essentially, it teaches Google about your site’s patterns of structured data – which in turn provides more opportunities for your data to be highlighted through different mediums and SERPs. When the Data Highlighter was first released, it offered a…
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