Universal Analytics is a new form of Google Analytics that offers easier tracking of goals and more data. All websites will need to upgrade to Universal Analytics within the next year or two. Many websites have upgraded already. Today I had a post published on Universal Analytics on Marketing Land – You can Read it…
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How Internet Marketers Do Valentine’s Day
Oh Valentine’s Day, it’s the time to celebrate with that special someone in your life. While flowers and chocolates are still common go-to gifts, Internet users continue to get more and more creative online when it comes to this showy holiday. Valentine’s Day now not only exists as a day for romance and couples, but…
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Gender Identity Options on Facebook Takes a Big Step Forward
The world is continuously evolving and Facebook is right there to keep up with the changes. The days of selecting gender as just “male” or “female” are over. Today, there are a variety of ways for people to identify themselves. Facebook is now offering a custom option for people to identify themselves with about 50…
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How to Craft Magnetic Content
Internet marketing these days is all about writing that quality content that not only makes people really interested in your overall product, but it also speaks to them. With content marketing, there is a golden opportunity to sell your product every time you put out material. Make it count. And the funny thing, it is…
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Do Top Google Results Reflect the Quality of Business in Real Life?
The Quality of Google Results on the First Page, Post-Panda and Penguin Someone recently asked me these compelling questions about the Panda and Penguin algorithm updates that have been released in the past couple of years by Matt Cutts and the Google web spam team. Is the goal to have the best quality results, or…
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