Infographics were among the hottest and most effective marketing trends in 2014 and will remain an essential marketing practice in 2015. In fact, infographic search volumes have increased on Google by 800 percent in only 2 years. It’s estimated, infographic production increases by 1 percent every day as 40 percent of people respond better to…
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Pinterest is poised to become one of the most powerful marketing tools of 2015, having already beat out email as the third most popular sharing channel (after Facebook and Twitter). So, if you’ve been letting your Pinterest account sit idle, it’s time to make a resolution to pin smarter in the New Year. But using…
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If you’ve been debating whether to use Facebook Ads or Google AdWords to launch your next marketing campaign, let me help you navigate this confusing decision. I’ve had countless business owners ask me if one platform is better than the other. And while each offers certain advantages, at this point I can say that Facebook…
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Google recommends using 301 redirects to promote SEO when changing the URL of a web page. To ensure users and search engines are redirected to the correct page, it’s advised a server-side 301 redirect is in place to show search engines that a page has been moved to a new location. A 301 redirect is…
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Another year has zoomed around and 2014 is coming to a close! It has been a year filled with innovative and also tough changes for marketing content on social media. What does the future hold for the ever-important social media field? Here are some of my predictions for 2015: Conversational Tone Sifting – It’s…
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