Advertising has found a new home on the world’s favorite streaming platform. Netflix, once ad-free, now offers exciting opportunities for brands to reach millions of viewers. In this blog, Scott McCutchan, Sr. Director of Paid Media – Franchise, will walk through everything you need to know about Netflix advertising, from setting up your first campaign…
Read More
According to a recent study, 73% of American consumers are willing to abandon your brand after just one bad customer experience. On the other hand, 76% said they would recommend a brand after a great customer experience, and 69% stated they’re willing to pay more for brands that genuinely care about their customers and put…
Read More
A good website design is everything when it comes to appealing to your target audiences as a business. According to VWO, you can expect to see a 200% increase in conversion rates with a great user interface (UI). For some brands this means committing to a complete website redesign to establish a strong online presence….
Read More
In Q1 2025, advertising revenue grew by 8% YoY, driven by an increase in impressions sold across both music and podcasts. Clearly advertising on Spotify is an unmatched opportunity to get your business in front of the right audiences. In this blog, Meghan Parsons, SVP of Paid Media, will explain how brands can plan, launch,…
Read More
When trying to develop the perfect digital experience for your customers, user interface designers play a critical role. These professionals have the expertise and skills needed to help craft digital products that truly work and impress users. Here, Oscar Lutteroth, Chief Creative Officer, will answer the following questions: What is a UI designer? What skills…
Read More
