While “Google penalties” can happen, it’s important to remember that not every traffic drop is a Google penalty. In fact, according to Google reports, less than 1% of indexed sites actually receive manual penalties. Automated penalties can happen with algorithm updates, but they can result from multiple causes, from failure to adhere to Google guidelines…
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Marketers often leverage demographic insights to create detailed audience personas, with 71% of companies exceeding revenue and lead goals when using documented personas. However, many of these audience personas are too generic to develop a clear picture of audience segments, rendering them ineffective at guiding marketing decisions. By understanding specific audience segments and their preferences,…
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Contrary to popular belief, local citation building is not a magic trick that shoots you to the top of Google overnight. But when you approach them correctly, they are a foundational piece of how search engines verify your business is real, relevant, and trustworthy. In this blog, Keely McGroarty, SEO Strategist, breaks down what local…
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Ever feel like your website is lost in the vast wilderness of the internet? You’ve poured your heart and soul into your content, but it just isn’t getting the traffic it deserves. In this blog Monique De Leon, Associate Director of SEO, will walk you through an on-page SEO checklist to help you optimize your…
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Instagram is a powerful tool for businesses, but you must know how to promote a business on Instagram the right way to get the most out of the platform. In this blog, Glenette Broma, Social Media Specialist, shares 17 proven strategies to help you effectively promote your business on Instagram. Quick Answer: Best Ways to…
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