We’re thrilled to share that Ignite Visibility has acquired EverConnect from EverCommerce (NASDAQ: EVCM), marking another major step forward in our mission to deliver smarter, more scalable marketing solutions for multi-location and franchise brands. EverConnect is a leading marketing services platform specializing in SEO, website development, lead generation, directory listings, and agency solutions for franchises…
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When the social media platform Snapchat was blowing up, it launched a feature called Snapcash. This tool allowed users to transfer money to each other using Snapchat cash transfers. The tool was discontinued in 2018 for numerous reasons, but there are some lessons for marketers to learn from this innovative feature and how it influenced…
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Think SEO just refers to Google? Think again! In today’s digital marketing world, both Bing and Google offer unique advantages through their AI-powered search technologies, such as Google Gemini and Microsoft Copilot (formerly Bing AI). In this blog, AVP SEO/GEO, Seth Kluver, explores the key differences and how to leverage both search engines for maximum…
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For franchise brands, the difference between explosive growth and slow expansion often comes down to lead generation. Without a structured strategy to attract, nurture, and convert qualified franchise candidates, even the most promising franchise concepts struggle to scale beyond a handful of locations. Here, Ignite Visibility’s Director of Consumer Sales & Marketing, Mark Hite, will…
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Optimizing your franchise sales process and aligning it with marketing is critical to driving franchise development success. This is where a well-executed sales enablement strategy plays a pivotal role. Sales enablement is particularly essential in today’s sales strategies, as it provides sales teams with the most effective content, tools, and training to maximize win rates…
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