While getting plenty of leads is a big goal, those leads also must be right for your business. A quality lead will go a lot farther than someone who simply isn’t a good fit, making it important to maximize lead quality with all of your marketing and sales efforts. In this guide, Sebastian Turner, VP…
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5 Effective Sales and Marketing Alignment Steps for Higher ROI
To effectively achieve your business goals, everyone within your organization needs to be working toward them. If there’s any misalignment among various teams, including sales and marketing, this kind of siloing could hold your business back as efforts become inconsistent and incongruous. In this blog, Sebastian Turner, VP of Business Development, will get into the…
How Client Relationship Management Can Maximize Loyalty
When working to maximize profitability and customer lifetime value, while keeping your clients consistently happy, client relationship management is crucial. Knowing how to build relationships with clients the right way can help you keep your clients returning to you and boost your brand’s overall reputation.Fostering client relations and setting clear expectations are key in building…