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Lina Zehan

Lina Zehan is a Senior Content Strategist at Ignite Visibility with a double major in Communications, Media & Film and Psychology. With experience as an editor-in-chief, social media manager, and copywriter, she specializes in translating consumer psychology into ethical, high-performing marketing strategies. Her work focuses on content strategy, brand messaging, and audience-centered digital marketing.

About Lina Zehan

Lina Zehan is a Senior Content Strategist at Ignite Visibility with a double major in Communications, Media & Film and Psychology. With experience as an editor-in-chief, social media manager, and copywriter, she specializes in translating consumer psychology into ethical, high-performing marketing strategies. Her work focuses on content strategy, brand messaging, and audience-centered digital marketing.

Subliminal Advertising: How It Works & Key Examples

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Brands everywhere subtly influence your decisions without you even realizing it. Ever wonder how? In this blog, Senior Content Strategist, Lina Zehan, uncovers the fascinating world of subliminal advertising, where hidden messages are crafted to impact your choices. Keep reading to uncover the secrets behind these powerful techniques and how they’re used in everyday marketing….

Remote-First Companies: How to Build One & Sustain Them

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A remote-first culture prioritizes remote work and builds a work environment around that model. Building this kind of culture will entail maintaining asynchronous communication, allowing for flexibility of work location, and facilitating virtual connections, all while establishing remote-centric processes and policies. Marketing teams will benefit from this kind of culture with the right approach, shortening…

How Repurposing Content Can Save Money and Boost SEO

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When you repurpose content with a purpose you can boost your SEO, extend your content’s lifespan, and drive 10x more ROI using the assets you already have. Repurposing content comes with myriad benefits: 65% of marketers state that it’s more affordable than creating new content, and another survey found that 54% of small businesses saved…