Want better results from your email campaigns? Then you need to set – and track – your benchmarks. In this article, I’ll go over which metrics matter the most, how you can set your benchmarks, and what the averages are by industry. What You’ll Learn Email Marketing Benchmarks: Open Rates Email Marketing Benchmarks: Click-Through Rates …
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Joel Staniszewski
Joel Staniszewski is a Lifecycle & Email Marketing Strategist, bringing a unique blend of creativity and analytical prowess to his role. With over a decade of experience, he views email marketing as the perfect marriage between design and analysis. With a keen eye for detail and a goal-oriented mindset, Joel is driven by professional growth. Throughout his career, Joel has honed his skills in crafting effective email campaigns that not only captivate audiences but also drive tangible results. He understands the importance of leveraging data insights to optimize email strategies, ensuring maximum engagement and ROI.