Tons of franchises around the world are turning to AI solutions to build smarter and more streamlined operations. Whether it’s local marketing that actually resonates with each community or creating a smoother customer experience, AI is making its mark here. In this blog, Mark Hite, Director of Consumer Sales and Marketing, shares some of the…
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Canonicalization: A Guide for Improving Rankings and Visibility
When building your website, you want to indicate to Google and other search engines which versions of your content should appear in search results. The key to this is canonicalization, which uses specific HTML tags to label certain pages as indexable. Proper canonicalization helps search engines “understand” which URL is the preferred version when multiple…
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Google Lets Users Change Gmail Email Addresses: What This Means for Franchise Lifecycle Marketing
While @gmail.com addresses have remained permanent for the last 22 years, now Google allows Gmail users to change their account email address. Telegram revealed this to the public on April 1, 2026, following a brief, quiet pilot of the feature in India. Changing a Gmail email address might be a great thing for consumers, but…
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Read This Week’s Digital Marketing News Updates
Digital Marketing News 5/30/2026 to 6/05/2026 This week: 80M Consumers Shop With AI, Google Adds Lead Management Dashboard, and Meta AI Hack Exposes Accounts. Here’s what happened this week in digital marketing: 1. Nearly 80 Million US Consumers Will Turn to AI for Shopping Assistance in 2026 New research from eMarketer reveals that AI platforms…
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Google’s New Agentic AI Booking Feature & How to Optimize For It
As part of its latest AI updates, Google now offers agentic booking for users. This feature makes it easy for users to book appointments with local and service-based businesses directly through Google, eliminating the need to book on a business’s website. There are many elements to keep in mind if you want to optimize for…
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