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PROVEN PAY-PER-CLICK PERFORMANCE

Maximize your paid media investment. We optimize campaigns for real revenue, not just clicks. Here is the verified performance from our pay-per-click strategies:
1,009%
Return on Ad Spend (ROAS)
Multi-Location Franchise
+150%
Click-Through Rate (CTR)
Pest Control Brand
+82%
Paid Lead Volume Increase
Home Services Franchise
-44%
Cost Per Lead (CPL) Drop
Painting Franchise
-32%
Paid CPL Reduction
Home Services Campaign
-21%
Lower Cost Per Lead
Multi-Location Campaign

 

Our PPC Management Services Include

Google Ads Management

We build and optimize Google Ads campaigns around business goals, not vanity metrics. From search campaigns and Performance Max to branded, non-branded, and competitor targeting, we structure accounts to improve qualified traffic, reduce wasted spend, and increase conversions across the funnel.

Landing Page & Conversion Optimization

Clicks only matter if they convert. Our PPC agency improves landing page performance through UX recommendations, offers alignment, conversion tracking, and testing strategy so more paid traffic turns into leads, sales, and revenue. We align landing page optimization directly with your paid media strategy to maximize return on ad spend.

Ecommerce PPC & Shopping Ads

For ecommerce brands, we manage Google Shopping, feed optimization, Performance Max, and remarketing strategies that improve product visibility and return on ad spend. We focus on product-level performance, feed quality, and buying behavior to drive scalable, profitable revenue.

Microsoft Advertising Management

Microsoft Ads unlock additional high-intent traffic at a lower cost in many industries. We manage targeting, bidding, and campaign structure across Bing and the Microsoft network to capture incremental demand efficiently.

Remarketing & Retargeting

Most users don’t convert on the first click. We build remarketing audiences across search, display, and social platforms based on behavior and intent to re-engage users, increase conversion rates, and maximize the value of your existing traffic.

Display & Video Advertising

We extend paid search performance with display, YouTube, and programmatic campaigns that build awareness, support retargeting, and influence conversions. Our team aligns creative, targeting, and messaging to improve full-funnel performance.

Ad Creative & Messaging Testing

Winning PPC campaigns require constant iteration. We test ad copy, creative assets, and calls-to-action using structured experimentation frameworks to improve CTR, Quality Score, conversion rates, and overall cost efficiency.

Analytics, Attribution & Reporting

We track what matters most: CPL, CPA, ROAS, revenue, and pipeline. Using GA4, ad platforms, and CRM data, we provide transparent reporting, multi-touch attribution insights, and continuous optimization to improve performance.

 

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WHY WORK WITH US?

  • Custom PPC Services. When you partner with us, you aren't assigned a 'jack of all trades.' You get a dedicated strategist from our Center of Excellence: a specialist whose only focus is mastering your specific ad platform. This ensures your campaigns are managed by experts who live and breathe the nuances of the channel, rather than a generalist spreading your budget thin.
  • The Full-Service Advantage. PPC performs best when integrated with your entire marketing ecosystem. As a full-service agency, we align paid media with SEO, CRO, and high-impact creative. This unified system allows us to build a strategy that delivers results in a meaningful way, ensuring every click is supported by a landing page and brand story optimized for revenue.
  • Scale, Agility, and Proven Results. Managing over $100M+ in annual ad spend for 200+ global brands gives us a unique competitive edge. We have the data scale to identify market trends before they happen and the agility to pivot your budget instantly to the highest-performing opportunities. We don't just report on metrics; we earn money for our clients, like this multi-location case study, highlighting a 1,009% increase in ROAS for a leading multi-brand franchise owner.
  • Goal-Driven ROI. We don't just manage ads; we build Revenue Engines. At Ignite Visibility, we operate on a 'Unified System' model where your PPC, SEO, and Social work in a synchronized ecosystem. This ensures your marketing spend isn't siloed, but rather focused on a single mission: maximizing your bottom line through meaningful, high-impact revenue.
  • High-Touch Management. Experience a partnership built on proactive communication and total transparency. As a client, you aren't just a number; you are supported by our Center of Excellence model. You’ll have a dedicated expert for each platform and a strategist who provides weekly syncs and real-time dashboards. With our unified reporting system, you’ll always have a clear view of your ROI and exactly what’s next on your roadmap.
  • Transparent, Client-First Contracts. We believe in earning your partnership every day through performance, not fine print. Our contracts are flexible and built on absolute integrity. We operate as a full-service extension of your in-house team, and you retain 100% ownership of all accounts, data, and assets. We focus on the bottom line, ensuring our strategies are as educated and impactful as they are creative.

BEYOND STANDARD BIDDING. A SYSTEM BUILT FOR BOTTOM-LINE PROFIT.

01. Visibility

Be Found Everywhere

Dominate the paid search auctions on Google, Microsoft, and Local Services Ads. For companies that qualify, our exclusive integration with RADIUS—our proprietary search saturation and pay-per-call network—allows you to display ads across search results, vertical lead-routing sites, and directory citations. We displace competitors and capture users at the exact moment of search intent.

02. Credibility

Win the Consideration

Establish immediate trust. We align your paid advertising with 5-star brand recognition. For multi-location and franchise networks, we run localized paid campaigns and manage review acquisition at scale using our platform powered by Rallio. Our strategies are backed by a 4.8-star rating on Clutch across 170+ reviews and a Top 1% Google Premier Partner status.

03. Convertibility

Turn Traffic into Leads

Optimize the post-click experience. Bringing traffic to your site is only half the battle. We build custom, ultra-fast landing pages and design continuous A/B testing frameworks to boost conversion rates. By aligning ad messaging directly to landing page headlines and user intent, we increase form submissions, phone call clicks, and chat engagements.

04. Profitability

Maximize Revenue Per Click

Optimize directly for revenue. We track the closed loop with RevIntel, our proprietary marketing attribution technology. RevIntel integrates directly with your CRM to associate ad clicks with final closed sales, booked appointments, and exact ROI. This revenue intelligence is fed back to search bidding algorithms, enabling Google's smart bidding to target high-value buyers.

INDUSTRIES WE SCALE WITH PPC

Home Services

We design targeted PPC structures, optimize Google Local Services Ads, and establish high-converting landing pages. For home services, we connect ad campaigns directly to booked jobs in your dispatch and CRM system.

+82% Lead Volume
With a 32% decrease in CPL

Franchise Development

We drive qualified franchise buyers using high-intent search terms and targeted social ads. By tracking leads down to signed franchise agreements in your CRM, we optimize ad budgets for multi-unit development deals.

+56% Franchise Leads
At a lower cost per acquisition

Health & Wellness

We run HIPAA-compliant paid advertising, setting up localized search funnels and brand campaigns. We optimize for final booked patient appointments, helping medical and wellness networks grow patient volume.

+75% Bookings
Increase in patient appointments

Retail & Consumer Services

We manage complex product catalogs, optimize Google Performance Max campaigns, and structure custom audience lists. Our focus is driving maximum ROAS through intelligent shopping and social ad strategies.

1,009% ROAS
For multi-location retail brands

CLIENT CAMPAIGN RESULTS

See how we build, optimize, and scale profitable paid advertising campaigns across diverse industries:
150%

CTR Increase for Pest Control Brand

We rebuilt and scaled paid search campaigns for a multi-location pest control provider, implementing comprehensive negative keyword structures and geo-targeted ad copy. The optimization drove a 150% increase in Click-Through Rate and reduced Cost Per Lead by 21%.

Read Case Study →
82%

Lead Growth for Home Services Franchise

By designing high-performance landing pages and running structured Google search campaigns, we scaled lead acquisition across regional markets. Drove an 82% increase in paid lead volume while reducing Cost Per Lead (CPL) by 32%.

Read Case Study →
44%

CPL Drop for Painting Franchise

We launched integrated paid search and social campaigns targeting local painting service areas. Optimized bidding thresholds and localized creatives, achieving a 44% decrease in CPL and generating 29% more leads within 5 months.

Read Case Study →
1,009%

ROAS for Multi-Location Brand

For a multi-location, multi-brand franchise owner, we structured high-intent search campaigns alongside localized shopping ads. Tied ad optimizations to revenue generation, producing a massive 1,009% Return on Ad Spend.

Read Case Study →
The Leader in Digital Marketing

About Our PPC Agency

Rooted in relationships and driven by results, Ignite Visibility was founded in 2013 to provide businesses with a more transparent, ROI-focused path to growth. We manage your budget like our own, utilizing a Unified Revenue System to ensure every dollar spent contributes to your bottom line. As a full-service agency with a dedicated center of excellence, we provide the in-house expertise needed to scale your leads and sales through sophisticated, data-backed paid media. Partner with us and experience a team that is as invested in your revenue as you are.

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The Ignite Team
PPC SERVICE FAQS

EVERYTHING YOU NEED TO KNOW BEFORE CHOOSING US AS YOUR PPC AGENCY

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Inside Our Strategy: The PPC Video Library

THESE 70+ PPC VIDEOS DESCRIBE THE FOUNDATION TO OUR PAID MEDIA STRATEGIES

In these paid media videos, our paid media experts cover exciting topics for PPC. Watch these videos to learn and get a look at the thought leadership which has allowed us to be ranked as the best PPC company in the nation by Clutch.co. These videos are updated weekly, so make sure to subscribe. Check out our YouTube Channel here.

Paid Media Ads on Top Keywords

The Fastest way to get results from Paid Media

EXPERT PPC INSIGHTS & STRATEGIES

Stay ahead of the paid advertising curve with search strategy articles written by our digital experts:

SEO & PPC: How to Combine Search Strategies for Maximum ROI

Discover how running organic SEO and paid search campaigns in tandem creates a search engine saturation effect. Learn how to share keyword data, reduce cost-per-acquisition, and dominate both organic and paid spaces.

Read Article →

Performance Max Campaigns: Google Ads Best Practices

Master Google's AI-driven Performance Max campaigns. This guide covers how to set up asset groups, define audience signals, and structure budget limits to maximize conversions across Search, YouTube, Display, and Maps.

Read Article →

How to Calculate ROAS for PPC Campaigns

Learn how to accurately calculate Return on Ad Spend (ROAS) to measure the true profitability of your advertising. Understand the difference between ROAS and ROI, and find actionable tips to optimize your campaigns.

Read Article →

How to Use Google Ads Negative Keywords: A Step-by-Step Guide

Uncover the power of negative keyword lists to eliminate waste in your ad spend. Learn how to identify irrelevant search queries, organize shared negative lists, and lower your overall cost-per-click.

Read Article →

GET IN TOUCH

Ready to Grow Your
Business with Ignite?

get a free proposal

Contact us at Ignite Visibility today to
learn more about how we can put our digital
marketing expertise to work for you.

619.752.1955   opportunity@ignitevisibility.com