Bad Amazon Reviews? Here’s the Right Way to Fix Them

If you're an Amazon seller who has ever felt jipped by bad Amazon reviews, you're not alone. I'm Marisa Duffy, and as an Amazon Specialist at Ignite Visibility, I've seen it countless times. If your product is the bee's knees and you want everyone to know it, you're going to have to get past those unsavory reviews—the right way. Here's how … [Read more...]

Selling and advertising products on Amazon is a full-time job in an extremely competitive space that requires attention to detail, numerous tools and technologies, and plenty of know-how. And chances are, you’ve considered bringing in an Amazon marketing agency so you can focus on other aspects of your business worry-free. Read on to learn … [Read more...]

Amazon Prime Day is one of the biggest events of the year for ecommerce. It’s an ideal time to target shoppers who already have high buyer intent. After all, they aren’t browsing sales for nothing. But don’t expect them to simply stumble across your shop. Instead, you need a strategy in place to capture their attention, promote your store, … [Read more...]

Amazon has come a long way from its early days as an online bookseller. In this post, Ignite Visibility Amazon Coordinator, Marisa Duffy, will run through everything you need to know about how to create an Amazon Storefront so you can take your business to the next level. Let’s jump right in! What We’ll Cover: What is an Amazon … [Read more...]

Amazon reviews play a major role in your ecommerce performance, whether you like it or not. I'm Marisa Duffy, an Amazon Coordinator at Ignite Visibility—and I know that reviews can make or break your shop. In the age of Fakespot, here's what to know about Amazon reviews, including what's changed and how to adapt. Did Amazon Review Guidelines … [Read more...]

Amazon's algo list is getting longer. You can officially wave goodbye to A9 and say hello to the new Amazon A10 algorithm. As an Amazon Coordinator for Ignite, I'm on top of all things e-commerce. The A10 algorithm keeps an emphasis on providing the best possible customer experience, but not all stays the same. The new variant shifts the focus … [Read more...]

I have a lot of fun in my role as Sr. Amazon Strategist with Ignite Visibility. It gives me the chance to learn what it takes for brands of every size to grow in a highly competitive ecommerce landscape. The Amazon IPI is part of that. You're not alone if you're wondering, "What is IPI scoring from Amazon?" Fortunately, I've got you covered on … [Read more...]