Want to know the most reliable way to increase sales on Amazon? It’s winning the Amazon Buy Box. You’ve probably heard of it. In fact, you’ve probably used it more than once. But if you’re a third-party seller on Amazon, the Buy Box could be the difference between a good quarter or your best quarter yet. In this article, we’ll break … [Read more...]
Amazon OTT Advertising: How to Effectively Reach Your Target Audience
It’s no secret- traditional cable is out and streaming services are in. In fact, about 80% of Americans have at least one streaming service subscription. You've probably watched a show, seen a documentary, or streamed your favorite movie on an app such as Netflix or Amazon Prime. And chances are, you’ve encountered Amazon OTT advertising … [Read more...]
How to Use Amazon Sponsored Display to Grow Your Brand
Struggling to stand out on Amazon? The enormous amount of competition on Amazon makes it incredibly difficult for millions of brands to gain exposure and traction to their pages. Luckily, Amazon has an ad format to help brands grow their exposure on the platform. It’s called Amazon Sponsored Display. If you have an Amazon storefront or … [Read more...]
Amazon Brand Metrics: What You Need to Know to Improve Customer Engagement & Increase Your Sales
Have you heard about Amazon’s new measurement solution? It’s a necessity for anyone selling their products on Amazon! If you are an Amazon seller or Amazon vendor, keep reading for some important and exciting information that could help you get to know your customers better and improve your sales. What are Amazon Brand Metrics? According to … [Read more...]
The Ultimate Guide To Amazon Advertising
What We’ll Cover: Requirements for Amazon Advertising Benefits of Amazon Ads Different Types of Ads: Sponsored Products Sponsored Brands Sponsored Display Creating Your First Campaign Tips From Our Experts FAQs Advertising on Amazon is hitting new highs. In fact, in Q4 of 2019, Amazon’s ad revenue shot up to $9.7 … [Read more...]
Amazon Vendor Central Vs. Seller Central: Which Should You Choose?
Ready to learn the real differences between Amazon Seller Central and Vendor Central? In this article, we’ll cover the differences you need to know. What We'll Cover: Background on Amazon Vendor Central and Seller Central Vendor Central vs. Seller Central: Pricing Differences Seller Support Profit Margins Stocking … [Read more...]
Sponsored Brand Videos: How to Win with Amazon Video Ads
With Amazon growing by the second, it’s harder than ever to attract attention to your product listing. To get noticed, you have to be resourceful and creative with your marketing. Enter the Sponsored Brand Video. What is a Sponsored Brand Video and how can it help your Amazon listing stand out? Let’s talk about it. What is a Sponsored … [Read more...]
What is Amazon A+ Content & How to Get Started
Have you tried adding A+ content to your product listings yet? If not, then now is the time to do so. Why? Because A+ content gives you a competitive advantage over other sellers in the Amazon marketplace. With A+ content, you can utilize images, creative copy, and comparison charts to show customers why your product is better than the … [Read more...]
Amazon Affiliate & Influencer Program: Everything You Need to Know to Get Started
Whether you're looking for new ways to monetize your blog or social media, or you're hoping to expand your brand's reach, Amazon Affiliate and Influencer programs can be helpful. But what does it take to get started? We'll cover that in more as we break down the two types of programs. Learn about the rules and restrictions and why it's so … [Read more...]
Amazon Brand Lift: The Newest Tool for Amazon Marketing
Have you heard of Amazon Brand Lift yet? This new feature may still be in its beta testing phase. But, it’s showing signs of becoming the next great tool to improve digital marketing. What is Amazon Brand Lift? How do you use this new data-collecting tool? Let’s jump in. What is Amazon Brand Lift? Amazon Brand Lift is Amazon’s newest … [Read more...]
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