Amazon Prime Day is one of the biggest events of the year for ecommerce. It’s an ideal time to target shoppers who already have high buyer intent. After all, they aren’t browsing sales for nothing. But don’t expect them to simply stumble across your shop. Instead, you need a strategy in place to capture their attention, promote your store, … [Read more...]
Amazon Storefront 101: Grow Brand Awareness & Secure Sales
Amazon has come a long way from its early days as an online bookseller. In this post, Ignite Visibility Amazon Coordinator, Marisa Duffy, will run through everything you need to know about how to create an Amazon Storefront so you can take your business to the next level. Let’s jump right in! What We’ll Cover: What is an Amazon … [Read more...]
Amazon Review Guidelines: What’s Changed & How to Adapt
Amazon reviews play a major role in your ecommerce performance, whether you like it or not. I'm Marisa Duffy, an Amazon Coordinator at Ignite Visibility—and I know that reviews can make or break your shop. In the age of Fakespot, here's what to know about Amazon reviews, including what's changed and how to adapt. Did Amazon Review Guidelines … [Read more...]
Get the Amazon Advertising Competitive Edge
Advertising on Amazon can be daunting. Sure, ads help get your page off the ground, but how can you be expected to keep up with all the new ad features and manage your product inventory at the same time? Luckily, our team has done all the heavy lifting for you. In this Amazon marketing webinar, Ignite Visibility CEO John Lincoln will be chatting … [Read more...]
Amazon’s A10 Algorithm: What it is and How You Can Use it to Increase Profitability
Amazon's algo list is getting longer. You can officially wave goodbye to A9 and say hello to the new Amazon A10 algorithm. As an Amazon Coordinator for Ignite, I'm on top of all things e-commerce. The A10 algorithm keeps an emphasis on providing the best possible customer experience, but not all stays the same. The new variant shifts the focus … [Read more...]
Amazon IPI Inventory Score: What it Means and How to Leverage It
I have a lot of fun in my role as Sr. Amazon Strategist with Ignite Visibility. It gives me the chance to learn what it takes for brands of every size to grow in a highly competitive ecommerce landscape. The Amazon IPI is part of that. You're not alone if you're wondering, "What is IPI scoring from Amazon?" Fortunately, I've got you covered on … [Read more...]
3 Ways to Boost Your Amazon Marketing in 2021
In the third quarter of 2020, Amazon's share of the American Ecommerce market dipped slightly, down half a percentage to 23.1%. Despite that, they still hold nearly a quarter of the U.S. market—and even more abroad—and enjoyed a 39.3% increase in revenue in North America during the same time period. All things considered, Amazon marketing is a … [Read more...]
Amazon Marketing Expert Tips to Elevate Your Brand
In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. Online sales retailer Amazon benefitted as their third-quarter earnings tripled, despite the pandemic. Over the last year, we have learned ecommerce is not going anywhere. The good news is it's never too late to learn how to utilize the tools … [Read more...]
Amazon Trends During COVID: Tips to Shift Your Strategy
Over the past year, consumers have been spending much more time at home due to COVID-19. The pandemic, coupled with numerous lockdown restrictions, have made the ecommerce market ripe for disruption and expansion. Naturally, consumers have come to appreciate the convenience of placing orders online via popular digital retailers like Amazon. In … [Read more...]
Amazon Attribution: What It Is & How To Use It
In short, Amazon Attribution is a form of Amazon Advertising that functions as a measurement and analytics console. The platform is currently free and helps users trail the performance of their media and advertising efforts on and off Amazon. Not enough of an explanation? Don't worry. We've got the long story, too — and a guide on how to use … [Read more...]
