In the third quarter of 2020, Amazon's share of the American Ecommerce market dipped slightly, down half a percentage to 23.1%. Despite that, they still hold nearly a quarter of the U.S. market—and even more abroad—and enjoyed a 39.3% increase in revenue in North America during the same time period. All things considered, Amazon marketing is a … [Read more...]
Amazon Marketing Expert Tips to Elevate Your Brand
In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. Online sales retailer Amazon benefitted as their third-quarter earnings tripled, despite the pandemic. Over the last year, we have learned ecommerce is not going anywhere. The good news is it's never too late to learn how to utilize the tools … [Read more...]
Amazon Trends During COVID: Tips to Shift Your Strategy
Over the past year, consumers have been spending much more time at home due to COVID-19. The pandemic, coupled with numerous lockdown restrictions, have made the ecommerce market ripe for disruption and expansion. Naturally, consumers have come to appreciate the convenience of placing orders online via popular digital retailers like Amazon. In … [Read more...]
Amazon Attribution: What It Is & How To Use It
In short, Amazon Attribution is a form of Amazon Advertising that functions as a measurement and analytics console. The platform is currently free and helps users trail the performance of their media and advertising efforts on and off Amazon. Not enough of an explanation? Don't worry. We've got the long story, too — and a guide on how to use … [Read more...]
How To Respond to Negative Amazon Reviews
If you're selling on Amazon, you are bound to run into a negative review. The good news is that there are several ways to handle low-star feedback. In this article, we’ll go over how to do just that. What You'll Learn: How negative Amazon reviews affect sales How some negative reviews are helpful How to solicit your reviews How … [Read more...]
The Ultimate Guide To Amazon Advertising
When customers go to Amazon, they have over 600 million products to choose from. All it takes is a great product and a little Amazon advertising know-how to climb the search results and land in front of your customers. Here, you'll learn all about how to advertise on Amazon. What We’ll Cover: Requirements for Amazon Advertising Benefits of … [Read more...]
Advanced Amazon Listing Optimization Guide (2020 Edition)
Amazon listing optimization can make a big impact on sales. The higher you rank, the more you sell! By the time you finish reading this guide, you’ll know how to optimize Amazon product pages like a pro. What You'll Learn: Introduction to Amazon's A9 algorithm Keywords and rankings for Amazon listings Primary vs. backend … [Read more...]
25 Amazon Consulting Services Must Haves
Looking for Amazon consulting services? If so, you’d better know how to find somebody who’s worth the investment. If you’re new to selling products on Amazon, then it’s likely you’re still in the “I don’t know what I don’t know” phase. If that’s the case, it’s best to do some up-front research to determine what’s necessary to be … [Read more...]
Amazing Listing Image Requirements & Optimization Guide
Ready to learn the proven formula for meeting Amazon image requirements that sell more products? After reading this, you will be an Amazon photo optimization expert and sell more as a result. Most people don’t think much beyond the primary image. You know the one - the image that pops up in the search results and competes with all the … [Read more...]
What is Amazon A+ Content & How to Get Started
Have you tried selling your Amazon products with A+ content yet? If not, then now is the time to do so. Why? Because A+ content gives you a competitive advantage over other vendors on the Amazon e-commerce platform. With A+ content, you get the opportunity to use additional images, more creative copy, and even comparison charts to convince … [Read more...]
