With Amazon growing by the second, it’s harder than ever to attract attention to your product listing. To get noticed, you have to be resourceful and creative with your marketing. Enter the Sponsored Brand Video. What is a Sponsored Brand Video and how can it help your Amazon listing stand out? Let’s talk about it. What is a Sponsored … [Read more...]
What is Amazon A+ Content & How to Get Started
Have you tried adding A+ content to your product listings yet? If not, then now is the time to do so. Why? Because A+ content gives you a competitive advantage over other sellers in the Amazon marketplace. With A+ content, you can utilize images, creative copy, and comparison charts to show customers why your product is better than the … [Read more...]
Amazon Affiliate & Influencer Program: Everything You Need to Know to Get Started
Whether you're looking for new ways to monetize your blog or social media, or you're hoping to expand your brand's reach, Amazon Affiliate and Influencer programs can be helpful. But what does it take to get started? We'll cover that in more as we break down the two types of programs. Learn about the rules and restrictions and why it's so … [Read more...]
Amazon Brand Lift: The Newest Tool for Amazon Marketing
Have you heard of Amazon Brand Lift yet? This new feature may still be in its beta testing phase. But, it’s showing signs of becoming the next great tool to improve digital marketing. What is Amazon Brand Lift? How do you use this new data-collecting tool? Let’s jump in. What is Amazon Brand Lift? Amazon Brand Lift is Amazon’s newest … [Read more...]
How To Increase Sales on Amazon in Q1 Using Q4 Traffic
With features like one-click ordering, Prime shipping, and Amazon wish lists, Amazon is a dream platform for both buyers and sellers. The holiday sales spike only happens once a year. So, you may want to consider reinvesting your earnings from Q4 into Q1 to make the party last longer. When done right, Q4 can end up being your most successful … [Read more...]
10 Facts You Need to Know About Fulfillment by Amazon (FBA)
Are you in e-commerce? The Fulfillment by Amazon (FBA) program allows you to focus on the entrepreneurial part of your business. It eliminates the day-to-day operations that weigh you down. What does “fulfilled by Amazon” mean? FBA means that your inventory has been completely fulfilled by Amazon. Once someone purchases a product, Amazon … [Read more...]
Amazon Vendor Central Vs. Seller Central: Which Should You Choose?
Ready to learn the real differences between Amazon Seller Central and Vendor Central? In this article, we’ll cover the differences you need to know and explain which option works best for your business model. What We'll Cover: Background on Amazon Vendor Central and Seller Central What's New With Amazon's Selling Platforms Vendor … [Read more...]
Tips for Selling on Amazon to Finish Strong in Q4
Prime Day may have come and gone, but this November is projected to be the busiest month for Amazon on record. For one, the shift to online shopping brought on by the pandemic has forever changed the way consumers shop. And second, inventory delays have caused customers to panic buy and kick off their holiday shopping extra early. Luckily, … [Read more...]
How to Use Amazon’s Manage Your Customer Engagement Tool to Boost Sales
Amazon recently launched a new tool that encourages brands to build stronger relationships with their consumers. When used correctly, this tool will bring visitors to Amazon and encourage them to spend more time shopping. Keep reading to learn all about the Amazon Manage Your Customer Engagement feature and how you can get started! What is … [Read more...]
Bad Amazon Reviews? Here’s the Right Way to Fix Them
If you're an Amazon seller who has ever felt jipped by bad Amazon reviews, you're not alone. I'm Marisa Duffy, and as an Amazon Specialist at Ignite Visibility, I've seen it countless times. If your product is the bee's knees and you want everyone to know it, you're going to have to get past those unsavory reviews—the right way. Here's how … [Read more...]
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