If you’re an Amazon seller, then you’re in a hyper-competitive market. That’s why you need Amazon product research tools.
But which tool is best for you?
Fortunately, there are plenty of them on the market. Here are 10 of the very best.
The Top 10 Amazon Product Research Tools:
- Jungle Scout
- AMZ Tracker
- Feedback Genius
- Keyword Inspectors
- Scope
- MerchantWords
- camelcamelcamel
- Informed.io
- RepricerExpress
- Amazooka
The right Amazon product research tool will help you find new niches, set competitive but profitable prices, track products offered by other sellers, and aggregate market data. You’ll really struggle to do all of that on your own with a spreadsheet.
Good news: you don’t have to.
Any of these tools will help you design and execute an Amazon selling strategy. Let’s dive in.
1. Jungle Scout
What are the hottest products on Amazon right now?
If you can’t answer that question, it’s probably because you don’t have Jungle Scout, a utility that many people rate the best Amazon product research tool on the market.
Jungle Scout has earned its rightful place as the #1 spot in this list. Check out some of the reviews from various sources:
- “The most helpful Amazon software in the space” – Huffington Post
- “The best resource for data-driven product research” – Forbes
- “Helped thousands of Amazon entrepreneurs avoid failure” – Inc.
- “Handles the heavy lifting on big data analytics” – Entrepreneur
What does Jungle Scout do? For starters, it enables you to filter the entire Amazon database to uncover some great opportunities in niche markets.
Also, you can use it to track what your competitors are doing. That way, you can respond to pricing changes or other activities.
Jungle Scout also offers a Chrome extension so that you can get immediate insights when you visit a product detail page, view important info such as estimated sales, review count, and more.
Keep in mind that Jungle Scout runs in the cloud, so there’s no need to download any additional software.
Finally, the Jungle Scout website also includes plenty of resources for beginning Amazon merchants. If you’re just starting out, you’ll want to spend some time reading those articles.
2. AMZ Tracker
You probably already know about the importance of keywords when it comes to search engine optimization (SEO). But do you know that Amazon is a search engine as well?
It is. People use it every day to search for products by keywords.
That’s why you need to make sure that your Amazon products are ranking for the right keywords. There are plenty of Amazon search tools to help you do just that.
One of them is AMZ Tracker.
For starters, AMZ Tracker offers keyword tracking reports that will show you where your products are ranking for specific search terms.
Next, AMZ Tracker also helps with conversions. It will enable you to identify why some of your products aren’t selling so you can improve your marketing.
Additionally, the tool also offers negative review alerts, long tail keyword research, competitor analysis, and a “super URL” constructor.
AMZ Tracker will even send you an alert when somebody tries to hijack one of your listings. That gives you the opportunity to reclaim the listing before the other party can gather data on your market.
You can start using AMZ Tracker with a 7-day free trial period. After that, prices range from $50 per month to $400 per month.
3. Feedback Genius by SellerLabs
What makes you pick one product over another when you’re shopping on an e-commerce site?
Probably the reviews.
When all other things are equal in terms of price and quality and you have to decide which product you’re going to purchase, you’ll likely pick the product with the best reviews. That’s why positive reviews are so important in online marketing.
Of course, Amazon allows customers to post reviews of products they’ve purchased on the site. The nature of those reviews for the products you’re selling could make all the difference between success and failure.
That’s why you need a tool like Feedback Genius. It’s a brilliant example of marketing automation that will contact your customers and encourage them to leave a review.
How does it work? Well, that’s the beauty of it: the tool gives you a decent amount of flexibility. You can set up filters and triggers so that you send emails when you think it’s best.
You can also establish blacklists so that you don’t send emails to customers who’ve opted out.
Feedback Genius offers a 30-day free trial and a free option that enables you to send up to 100 emails per month.
If you want to send more than 100 emails per month, pricing starts at $20 per month.
Keep in mind, Feedback Genius is just one part of a larger software called SellerLabs, which also offers tools for Amazon advertising, keywords, and inventories and financials.
4. Keyword Inspector
The Keyword Inspector tool isn’t just a single Amazon market research tool, it’s a suite of tools, and you’ll consistently see it rated as one of the best Amazon product research tools available.
One of the most popular tools in the suite is the Reverse ASIN Keyword tool. It lets you find all the keywords that an ASIN ranks for.
(If you’re brand spanking new to Amazon, an ASIN is the Amazon unique ID for a product.)
Keep in mind: you aren’t limited to U.S.-only results when using the Reverse ASIN Keyword tool. You can also see keywords from the UK, Germany, Canada, Mexico, France, Italy, India, Japan, and Australia.
That’s a significant benefit if you’re looking to do country-specific marketing.
Additionally, Keyword Inspector offers a Keyword Trends tool. That will help you find keywords that buyers are using to search for products you sell. You can also use it to find related keywords.
Keyword Inspector also has an Indexation Tester. You can use it to make sure that people in your target market can find your products. Additionally, the tool enables you to find long tail keywords and improve the visibility of your products in the Amazon search results.
Finally, Keyword Inspector offers a free tool that will give you a list of suggested Amazon long tail keywords.
All you need to do is supply a list of seed keywords (which can be retrieved from the Reverse ASIN tool mentioned above). Then, use those keywords in your product names and descriptions.
5. Scope
Perhaps the best Amazon keyword tool on the market is Scope. Like Feedback Genius, it’s offered by Seller Labs.
Scope will show you the highest-ranking keywords for a product. That info will help you improve your Amazon search rank.
Also, Scope offers a reverse ASIN lookup just like Keyword Inspector. Use that feature to find the average CPC bid, estimated sales per keyword, and other nifty details.
Scope also gives you price, fee, and sales estimates for any product listing. You can search broadly or filter your search based on the number of sellers, sales rank, reviews, and star rating.
The tool also has a Chrome extension that enables you to save products and keywords to a list. You can export the list to CSV format.
Finally, Scope also offers a profit calculator. Use it to determine what kind of a profit margin you can earn from a product that you’d like to sell on Amazon.
The Scope Chrome extension is free. If you want the rest of the service, prices start at $32.50 per month (paid annually).
6. MerchantWords
MerchantWords is another keyword research tool that will help you snag buyers on Amazon.
According to the company, MerchantWords has “the largest buyer keyword database.” The company says that it’s been tracking Amazon keywords since 2012.
MerchantWords also captures keywords from other marketplaces, so you’ll have access to data that you won’t get with other keyword tools that focus exclusively on Amazon.
Even better: MerchantWords tracks keywords in different countries. That’s important because the keywords that rank in one country might not work in another country – even if the people in both of those countries speak the same language.
The tool also uses artificial intelligence (AI) to help you identify the keywords that will maximize your sales.
Concerned about support? MerchantWords offers 24/7 customer service.
Prices start at $30 per month if you want a month-to-month subscription. If you’d like to subscribe annually, the price drops to about $25 per month.
7. camelcamelcamel
Don’t let the name fool you; odds are, you’ll find camelcamelcamel to be a really helpful tool.
What does it do? In a nutshell, it tracks the prices of products listed on Amazon.
You can use it to “watch” products (usually competing products in your space). When the price drops, camelcamelcamel will send you an alert via email or Twitter.
Additionally, the tool provides historical price charts for more than 18 million Amazon products.
Another familiar theme: camelcamelcamel offers a browser plugin so you can check price charts within your browser. Currently, the tool supports both Firefox and Chrome.
You can also use camelcamelcamel to find the products with the top price drops in currency or as a percentage of the original price. Even if you’re not a seller, you might find the tool useful if you’re hunting for bargains on Amazon.
Finally, camelcamelcamel will also show you the biggest discounts by category.
You can create a free account using your Google, Twitter, or Facebook login.
8. Informed.co
Another great tool is Informed.co (formerly AppEagle).
What does it do? It helps you optimize the prices of the items you’re selling on Amazon.
That’s important because if you price a product too low, you’ll eat into your profit margin. If you price it too high, you could lose sales.
Informed.co will also create the perfect strategy for each of your products using its algorithms. That will give you the best chance of success.
How does it optimize your pricing strategy? With machine learning.
Informed.co takes a lot of the analysis out of your workday. It does the number-crunching for you and updates your prices accordingly.
That frees you up to work on more important things, like building your business.
Additionally, the tool also provides actionable sales data reports. You can use them to optimize your overall sales strategy and look for opportunities to increase your profits.
Informed.co also boasts that you can integrate your other e-commerce tools with its service. That way, you can streamline (and possibly even automate) some of your routine marketing tasks.
Even if you’re not interested in the service, the company offers a helpful blog that’s packed with tips for success online.
Pricing starts at $100 per month, but you can get the ball rolling for free. You can also save money if you opt for annual billing.
9. RepricerExpress
“Increase your Amazon sales and maximize profits with 24/7 automated repricing.”
That’s the promise of RepricerExpress, a tool that helps you sell successfully on Amazon and eBay.
According to the company home page:
- 86% of users report higher sales
- The average gross sales increase is 36%
- The average Buy Box share increase is 37%
- Users save 23 hours every week with the tool
Even if you don’t win the Buy Box with your strategy, RepricerExpress will help you land in the “More Choices” box. That could earn you some additional revenue as well.
You also have the option to market your products based on one of several different strategies:
- Match a competitor’s price
- Raise your price so that it’s higher than a competitor’s price for the purpose of quality play
- Lower your price so that it beats a competitor’s price so that you can land quick sales
- Ignore competitor prices completely
The tool also gives you the option to ignore certain competitors. That way, you can disregard sellers in your space who aren’t a threat to your income.
Additionally, RepricerExpress allows you to compete only with Featured Sellers. Use that option to ignore people who won’t qualify for the Buy Box.
The tool also offers international support.
RepricerExpress starts at $55 per month with a 15-day free trial period. As with other services, you can save money by opting for an annual subscription fee.
10. Amazooka
Amazooka bills itself as the “all-in-one solution for Amazon sellers.” That’s debatable, but it certainly has a rich feature set.
First, it’s an autoresponder. That means you can automate engagement with your customers and use that engagement to snag more 5-star reviews.
Next, Amazooka also has an ad tracker. If you’re using PPC on Amazon to increase sales, the tool will provide you with real-time analytics about your campaigns.
Amazooka also offers a product monitor. That enables you to spy on competitors, check your reviews, and monitor keywords.
If you’re looking for something to help you with a product launch, Amazooka has you covered there as well. The tool will help you get great reviews in short order so that your sales take off right out of the gate.
Amazooka will also send you automated reports via email or Slack. That way, you can keep up with your sales analytics.
As is usually the case, it’s a tool that provides you with an all-in-one dashboard so that you can get a quick, bird’s-eye view of your overall marketing efforts on Amazon.
Prices start at $60 per month and go up to $500 per month. The company also offers a 7-day free trial period.
Amazon Product Research Tools FAQ:
1. How do you do product research on Amazon?
There are two ways to conduct product research on Amazon. Manually or automatically.
You can do it manually by checking the Amazon best-sellers category, which is a great place to start for substantial product research. Other manual ways include looking at Amazon storefronts, exploring Amazon Basics products, looking at product sub-tiers, and scouring the “Customers Also Bought” section.
Automated product research can be done with tools like Sellerapps, MarketScout and Jungle Scout, which are outsourced methods designed to give you an estimate of monthly sales, revenue and number of product reviews for different ASIN categories.
2. What is the best product research tool?
Jungle Scout is our #1 choice for Amazon product research. It is a comprehensive tool offering an advanced product database for product tracking and a keyword scouting feature to determine niche search terms and build keyword strategies. The tool also allows you to track your Amazon sales and manage inventory needs.
Wrapping Up
There you have it: 10 great tools you can use to boost your presence on Amazon and spike your sales.
If you’re not currently using any of these tools, pick out one that has what you’re looking for and get started with a free trial period.
It might be one of the best decisions you ever made.
