If you’re an Amazon seller, then you’re in a hyper-competitive market where the only survivors are the companies that offer the best products at the best prices. That’s why you need Amazon product research tools.
Fortunately, there are plenty of great Amazon product research tools on the market. Here are 10 of the best.
The right tools will help you find new niches, set competitive but profitable prices, track products offered by other sellers, and aggregate market data. You’ll really struggle to do all of that on your own with a spreadsheet.
Fortunately, there are plenty of great Amazon product research tools on the market. Here are 10 of the best.
What are the hottest products on Amazon right now?
If you can’t answer that question, it’s probably because you don’t have Jungle Scout, one of the most popular Amazon tools ever developed.
Jungle Scout has earned its rightful place as the #1 spot in this list. Check out some of the reviews from various sources:
- “The most helpful Amazon software in the space” – Huffington Post
- “The best resource for data-driven product research” – Forbes
- “Helped thousands of Amazon entrepreneurs avoid failure” – Inc.
- “Handles the heavy lifting on big data analytics” – Entrepreneur
What does Jungle Scout do? For starters, it enables you to filter the entire Amazon database to uncover some great opportunities in niche markets.
Also, you can use it to track what your competitors are doing. That way, you can respond to pricing changes or other activities.
Jungle Scout also offers a Chrome extension so that you can get immediate insights when you visit a product detail page. View important info such as estimated sales, review count, and more.
Keep in mind that Jungle Scout runs in the cloud, so there’s no need to download any additional software.
Amazon Product Research Tools: AMZ Tracker
You probably already know about the importance of keywords when it comes to search engine optimization (SEO). But do you know that Amazon is a search engine as well?
It is. People use it every day to search for products by keywords.
That’s why you need to make sure that your Amazon products are ranking for the right keywords. Fortunately, AMZ Tracker is here to help.
For starters, AMZ Tracker offers keyword tracking reports. That will show you where your products are ranking for specific search terms.
Next, AMZ Tracker also helps with conversions. It will enable you to identify why some of your products aren’t selling so you can improve your marketing.
Additionally, the tool also offers negative review alerts, longtail keyword research, competitor analysis, and a “super URL” constructor.
You can start using AMZ Tracker with a 7-day free trial period. After that, prices range from $50 per month to $400 per month.
What makes you pick one product over another when you’re shopping on an e-commerce site?
Probably the reviews.
When all other things are equal in terms of price and quality and you have to decide which product you’re going to purchase, you’ll likely pick the product with the best reviews. That’s why positive reviews are so important in online marketing.
Of course, Amazon allows customers to post reviews of products they’ve purchased on the site. The nature of those reviews for the products you’re selling could make all the difference between success and failure.
That’s why you need a tool like Feedback Genius. It’s a brilliant example of marketing automation that will contact your customers and encourage them to leave a review.
How does it work? Well that’s the beauty of it: the tool gives you a decent amount of flexibility. You can set up filters and triggers so that you send emails when you think it’s best.
You can also establish blacklists so that you don’t send emails to customers who’ve opted out.
Feedback Genius offers a 30-day free trial and a free option that enables you to send up to 100 emails per month.
If you want to send more than 100 emails per month, pricing starts at $20 per month.
Amazon Product Research Tools: Keyword Inspectors Product Research Tool
The Keyword Inspectors Product Research Tool isn’t just a single tool, it’s a suite of tools.
One of the most popular tools in the suite is the Reverse ASIN Keyword tool. It lets you find all of the keywords that an ASIN ranks for.
(If you’re brand spanking new to Amazon, an ASIN is the Amazon unique ID for a product.)
Additionally, KIPRT offers a Keyword Trends tool. That will help you find keywords that buyers are using to search for products you sell. You can also use it to find related keywords.
KIPRT also has an Indexation Tester. You can use it to make sure that people in your target market can find your products.
KIPRT also enables you to find long tail keywords and improve the visibility of your products in the Amazon search results.
Scope will show you the highest ranking keywords for a product. That info will help you improve your Amazon search rank.
Also, Scope offers a reverse ASIN lookup just like KIPRT. Use that feature to find the average CPC bid, estimated sales per keyword, and other nifty details.
Scope also gives you price, fee, and sales estimates for any product listing. You can search broadly or filter your search based on the number of sellers, sales rank, reviews, and star rating.
The tool also has a Chrome extension that enables you to save products and keywords to a list. You can export the list to CSV format.
Finally, Scope also offers a profit calculator. Use it to determine what kind of a profit margin you can earn from a product that you’d like to sell on Amazon.
The Scope Chrome extension is free. If you want the rest of the service, prices start at $32.50 per month (paid annually).
Amazon Product Research Tools: MerchantWords
MerchantWords is another keyword research tool that will help you snag buyers on Amazon.
According to the company, MerchantWords has “the largest buyer keyword database.” The company says that it’s been tracking Amazon keywords since 2012.
MerchantWords also captures keywords from other marketplaces. So you’ll have access to data that you won’t get with other keyword tools that focus exclusively on Amazon.
Even better: MerchantWords tracks keywords in different countries. That’s important because the keywords that rank in one country might not work in another country – even if the people in both of those countries speak the same language.
The tool also uses artificial intelligence (AI) to help you identify the keywords that will maximize your sales.
Prices start at $30 per month.
In spite of its ridiculous name, you might find camelcamelcamel to be a really helpful tool.
What does it do? In a nutshell, it tracks the prices of products listed on Amazon.
You can use it to “watch” products (usually competing products in your space). When the price drops, camelcamelcamel will send you an alert via email or Twitter.
Additionally, the tool provides historical price charts for more than 18 million Amazon products.
Another familiar theme: camelcamelcamel offers a browser plugin so you can check price charts within your browser. Currently, the tool supports both Firefox and Chrome.
You can also use camelcamelcamel to find the products with the top price drops in currency or as a percentage of the original price. Even if you’re not a seller, you might find the tool useful if you’re hunting for bargains on Amazon.
Finally, camelcamelcamel will also show you the biggest discounts by category.
You can create a free account using your Google, Twitter, or Facebook login.
Amazon Product Research Tools: Informed.co
Another great tool once called AppEagle is now Informed.co.
What does it do? It helps you optimize the prices of the items you’re selling on Amazon.
That’s important because if you price a product too low, you’ll eat into your profit margin. If you price it too high, you could lose sales.
Informed.co will also create the perfect strategy for each of your products using its algorithms. That will give you the best chance of success.
Additionally, the tool also provides actionable sales data reports. You can use them to optimize your overall sales strategy and look for opportunities to increase your profits.
Informed.co also boasts that you can integrate your other e-commerce tools with its service. That way, you can streamline (and possibly even automate) some of your routine marketing tasks.
Even if you’re not interested in the service, the company offers a helpful blog that’s packed with tips for success online.
Pricing starts at $100 per month, but you can get the ball rolling for free.
“Win more Buy Box without constant attention.”
That’s the promise of RepricerExpress, a tool that helps you sell successfully on Amazon and eBay.
According to the company home page:
- 86% of users report higher sales
- The average gross sales increase is 36%
- The average Buy Box share increase is 37%
- Users save 23 hours every week with the tool
Even if you don’t win the Buy Box with your strategy, RepricerExpress will help you land in the “More Choices” box. That could earn you some additional revenue as well.
You also have the option to market your products based on one of several different strategies:
- Match a competitor’s price
- Raise your price so that it’s higher than a competitor’s price for a perception of quality play
- Lower your price so that it beats a competitor’s price so that you can land quick sales
- Ignore competitor prices completely
The tool also gives you the option to ignore certain competitors. That way, you can disregard sellers in your space who aren’t a threat to your income.
Additionally, RepricerExpress allows you to compete only with Featured Sellers. Use that option to ignore people who won’t qualify for the Buy Box.
The tool also offers international support.
RepricerExpress starts at $55 per month with a 15-day free trial period.
Amazon Product Research Tools: Amazooka
Amazooka bills itself as the “all-in-one solution for Amazon sellers.” That’s debatable, but it certainly has a rich feature set.
First, it’s an autoresponder. That means you can automate engagement with your customers and use that engagement to snag more 5-star reviews.
Next, Amazooka also has an ad tracker. If you’re using PPC on Amazon to increase sales, the tool will provide you with real-time analytics about your campaigns.
Amazooka also offers a product monitor. That enables you to spy on competitors, check your reviews, and monitor keywords.
If you’re looking for something to help you with a product launch, Amazooka has you covered there as well. The tool will help you get great reviews in short order so that your sales take off right out of the gate.
Amazooka will also send you automated reports via email or Slack. That way, you can keep up with your sales analytics.
As is usually the case, it’s a tool that provides you with an all-in-one dashboard so that you can get a quick, bird’s-eye view of your overall marketing efforts on Amazon.
Prices start at $60 per month and go up to $500 per month. The company also offers a 7-day free trial period.
Wrapping Up Amazon Product Research Tools
There you have it: 10 great tools you can use to boost your presence on Amazon and spike your sales. If you’re not currently using any of these tools, pick out one that has what you’re looking for and get started with a free trial period. It might be one of the best decisions you ever made.