News 4/30/2024 to 5/3/2024 This week: video ad spend is increasing faster than before, Reddit releases a new advertising feature, and Instagram is updating its algorithm! Here’s what happened this week in digital marketing: 1. What Kinds of Trends Are We Seeing With Video Ad Spend? The Interactive Advertising Bureau (IAB) released its “2024 Digital…
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How Do SEO and PPC Work Together? 6 Strategies to Turn Clicks to Customers
Mastering the art of blending search engine optimization (SEO) with pay-per-click (PPC) advertising creates a powerhouse duo that drives your business forward—combining precision targeting with an organic reach for unparalleled results. Discover the synergy between SEO and PPC in this blog as we explore how this dynamic duo can fuel growth and elevate your digital…
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What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…
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Conduct a Technical SEO Audit Like a Pro: 40 Factors Affecting Your Ranking
A technical SEO audit will reveal hidden roadblocks that might be hurting your rankings. In this blog, Jen Cornwell, VP of SEO, will describe what technical SEO is and provide you with a list of factors that could be negatively impacting your rankings. What You’ll Learn What is Technical SEO? How Does Technical SEO Work?…
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Meta Advertising: Create Your Own Effective Campaigns
Meta Ads allow you to target customers with Facebook Ads, Instagram Ads, and ads clicking to WhatsApp and Messenger. With Meta ads, you can increase your online sales, generate qualified leads, drive engagement, send more traffic to your website or storefront, build awareness, and/or increase app installs. With a reported 3.98 billion active users, Meta…
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