If you're thinking about paying for positive Google Reviews, think twice. Technically it is illegal, and if caught soliciting "undisclosed paid endorsements" you risk more than a damaged reputation. In this article, I'll cover the reasons not to pay for reviews, and ways you can get positive reviews organically! Why Would You Consider to Pay … [Read more...]
How to Undo an Email in Gmail or Outlook 365 in a Few Seconds
In the span of a generation, sending and receiving information went from a gradual, ambiguous process to faster than we could have ever imagined. Love it or loathe it, email communication has drastically revolutionized the way we interact with one another. While many could argue that email has fundamentally changed the workplace for the better, … [Read more...]
The 10 Best Review Generation Platforms for Your Business
I’ve been dealing with online reviews for over 10 years, and have spent a lot of time experimenting with different review generation platforms. In this post, I'll cover 10 of my favorites. The Top 10 Review Generation Software: Shopper Approved BirdEye Grade.Us Podium Broadly Reviews Annex Cloud Reputation Loop … [Read more...]
ADA Compliance and Other Laws Marketers Should be Aware of in 2020
As the digital landscape continues to evolve, so do regulations that advocate for consumer interests in the digital space. Making sure you keep up with ADA, GDPR, and other regulations specific to marketing can be challenging. That's why we’ve gathered answers to the most common questions you might have about ADA compliance and how to protect … [Read more...]
14 Ways to Build Customer Loyalty for Your Brand
It’s a generally accepted principle of marketing that it costs much more to find a new customer than it does to sell to an existing customer. That’s why it’s a great idea to build customer loyalty. I'll show you how in this article. According to Invesp, you’ll spend 5x as much to attract a new customer than to keep an existing one. That … [Read more...]
9 Smart Ways to Boost E-commerce Reviews for SEO and Customers
The more reviews, the better! They help SEO, they help customers make buying decisions and they are key to the success of e-commerce sites. It’s this simple: without reviews on your e-commerce site, you’re doomed. Online shoppers are hungry for social proof and if they don’t see any, they’ll be sure to bounce out of your site and check in with one … [Read more...]
How Reviews Affect Local Search Rankings
Online reviews have taken on greater and greater significance over the past few years for local business. Yelp was founded nearly a decade ago, and since it’s emergence on the scene has grown to make and break businesses all over the US. In 2001, Google purchased Zagat in 2011, and since then the importance of online reviews has never been … [Read more...]
How to Combat Bad Yelp Reviews and Manage Your Business Page
It is true what they say, the pen is mightier than the sword. Specifically, applied in this day and age where online reviews are making or breaking businesses on social media soap boxes like Yelp. Yelp is renowned for being a mecca of reviews and a 2011 Harvard study discovered that an extra Yelp star raised a company’s revenues by up to 9 … [Read more...]
Anonymous Yelp Reviews are Slammed by the Courts
Yelp is THE destination for reviewing businesses, but online reviews could be taking a very different turn in the next few months after a Virginia court ruling. The ruling dictated that seven anonymous Yelp reviewers who left scathing remarks on a carpet cleaning business, must reveal their real names. The issue began when the owner of Hadeed … [Read more...]
