It’s a generally accepted principle of marketing that it costs much more to find a new customer than it does to sell to an existing customer. That’s why it’s a great idea to build customer loyalty. I'll show you how in this article. According to Invesp, you’ll spend 5x as much to attract a new customer than to keep an existing one. That … [Read more...]
The Top 10 Review Generation Platforms Online
I've been dealing with online reviews for over 10 years. In this post, I am going to cover the 10 best review generation platforms online, that is, if you are not building a custom solution. First, let me cover a few things. Online reviews are so important. Consumers look at them, so put in the time. They can really help your SEO in two … [Read more...]
9 Smart Ways to Boost E-commerce Reviews for SEO and Customers
The more reviews, the better! They help SEO, they help customers make buying decisions and they are key to the success of e-commerce sites. It’s this simple: without reviews on your e-commerce site, you’re doomed. Online shoppers are hungry for social proof and if they don’t see any, they’ll be sure to bounce out of your site and check in with one … [Read more...]
How Reviews Affect Local Search Rankings
Online reviews have taken on greater and greater significance over the past few years for local business. Yelp was founded nearly a decade ago, and since it’s emergence on the scene has grown to make and break businesses all over the US. In 2001, Google purchased Zagat in 2011, and since then the importance of online reviews has never been … [Read more...]
How to Combat Bad Yelp Reviews and Manage Your Business Page
It is true what they say, the pen is mightier than the sword. Specifically, applied in this day and age where online reviews are making or breaking businesses on social media soap boxes like Yelp. Yelp is renowned for being a mecca of reviews and a 2011 Harvard study discovered that an extra Yelp star raised a company’s revenues by up to 9 … [Read more...]
How to Undo an Email in Gmail or Outlook 365 in a Few Seconds
Have you ever accidentally hit the send button for an email and you expelled a big, ‘Uh-oh’? Whether you sent it to the wrong person or you realized the email was littered with grammar mistakes, luckily for you, Gmail and Outlook 365 offers an undo that can recall your embarrassing mistake. However, be careful there are some … [Read more...]
Anonymous Yelp Reviews are Slammed by the Courts
Yelp is THE destination for reviewing businesses, but online reviews could be taking a very different turn in the next few months after a Virginia court ruling. The ruling dictated that seven anonymous Yelp reviewers who left scathing remarks on a carpet cleaning business, must reveal their real names. The issue began when the owner of Hadeed … [Read more...]
Online Reputation Management Success Story
At Ignite Visibility we are online reputation management and Internet marketing experts. And while we do not name clients when delivering a success story, we wanted to make it known that we are having great success with our online reputation management strategies and complimentary services. Here is a recent case study. How they Found Us Client … [Read more...]
Can you Pay People to Write Positive Reviews on Google?
In recent months, there have been many incidents of companies being lambasted across the Internet when it was revealed that they had been paying for positive reviews. Several review websites have taken action to remove such fake reviews from their sites and in some cases, have even banned the company from participating again. Review websites aren't … [Read more...]
