It looks like Bing is trying to eat into the market share of companies that produce some of your favorite SEO tools. First, Bing gives companies like SEMRush a run for their money by releasing a tool that checks competitor backlinks. Free of charge. Now, the Microsoft-owned company is launching a new on-demand audit tool that crawls your domain … [Read more...]
Bing Backlink Tool Upgrades to Show Competitor Data
Watch out, SEMRush and Ahrefs! Bing might eat into your market share. That’s because Bing recently upgraded its backlink tool to show data from competitors. The tool also offers info about unique referring domains, page-level links, and top anchor texts. And it’s all for free. Bing Backlink Tool: Three Features In the past the Bing backlink … [Read more...]
Bing PPC Ads: Quick Start Guide & Google Ads Comparison
Still on the fence about Bing Ads? Don't be - advertising on Bing is a tried-and-true way to win new business. In this article, I’ll go over the typical process that companies follow before advertising with Bing. Then, I’ll explain why Bing Ads might be a great option for your business. I'll also cover Bing PPC ads vs Google ads. Google … [Read more...]
Bing SEO vs. Google SEO (updated 2020)
There's no denying that Google is top dog when it comes to search engines, but a little engine called Bing isn't so far behind. This means if Bing SEO isn't part of your strategy, you're missing out on some serious search market share. In this article, I'll break down Bing SEO vs. Google SEO. What You'll Learn: Why Bing SEO is … [Read more...]
Bing Shopping Ads Are Exploding in Popularity (And Freaking Google Out)
Thinking about Bing Shopping Ads? You should be! This article will tell you everything you need to know to be a pro with Bing Shopping. What We'll Cover: What Bing shoppping ads are Bing shopping ads vs. Google shopping ads Benefits of Bing: Less Competition More flexibility Bing shopping ads flexibility … [Read more...]
Interstitial Penalty Has Rolled Out and Get Ready for Mobile-First
This week: the interstitial penalty did roll out, Instagram Stories hits a new record, and Google likes breadcrumbs on your site. Here’s what happened this week in digital marketing. Instagram Stories Daily Audience Hits 250 Million Bad news for Snapchat: Instagram’s copy of its “Stories” feature seems to be resonating with … [Read more...]
Your Weekly Recap of What Happened in SEO This Week (5/13/2016)
This week: Google offers tighter integration between two great tools, strengthens the mobile-friendly ranking signal, and extends the length of titles and descriptions in the SERPs. Here’s what happened this week in SEO. Google Strengthens Mobile-Friendly Ranking Signal Last March, Google announced that it would strengthen its … [Read more...]
Bing SEO Spam Filter Detects URL Keyword Stuffing
Have you been stuffing your URLs full of keywords? Well, STOP! Bing has just released a new spam filter that kicks websites out the index when they stuff their URLs full of terms. According to Bing, this filter was actually applied a few months ago, but they are just telling us about it now. Igor Rondel, a big player in Bing search, wrote a … [Read more...]
Big Bing SEO News: Apple Replaces Google with Bing as “Spotlight” Search Provider
Anytime a large operating system makes a change to the default apps and overall web services they offer with their product it causes waves in the SEO and marketing world. Why? Well for example, if all the Apple phones suddenly started to offer a new application on the home page of the phones interface, that app would no doubt be seen and utilized … [Read more...]
