There's no denying that Google is top dog when it comes to search engines, but a little engine called Bing isn't so far behind. Which means if Bing SEO isn't part of your strategy, you're missing out on some serious search market share. In this article, I'll break down why Bing SEO is important, as well as go over the key differences between … [Read more...]
Why Your Business Should Use Bing Ads (Expert Advice)
Still on the fence about Bing Ads? Don't be - advertising on Bing is a tried-and-true way to win new business. In this article, I’ll go over the typical process that companies follow before advertising with Bing. Then, I’ll explain why Bing Ads might be a great option for your business. Don't worry, no charge :) Google AdWords to Bing … [Read more...]
Bing Shopping Ads Are On The Upswing (And Freaking Google Out)
Thinking about Bing Shopping Ads? You should be! This article will tell you everything you need to know and how to be a pro. Below I’ll show you exactly why you should be focusing on Bing Shopping Ads. For starters, 1 in 5 people use Bing for online searches. In fact, Bing’s average click-through-rate (CTR) is about 50% higher than … [Read more...]
Interstitial Penalty Has Rolled Out and Get Ready for Mobile-First
This week: the interstitial penalty did roll out, Instagram Stories hits a new record, and Google likes breadcrumbs on your site. Here’s what happened this week in digital marketing. Instagram Stories Daily Audience Hits 250 Million Bad news for Snapchat: Instagram’s copy of its “Stories” feature seems to be resonating with … [Read more...]
Your Weekly Recap of What Happened in SEO This Week (5/13/2016)
This week: Google offers tighter integration between two great tools, strengthens the mobile-friendly ranking signal, and extends the length of titles and descriptions in the SERPs. Here’s what happened this week in SEO. Google Strengthens Mobile-Friendly Ranking Signal Last March, Google announced that it would strengthen its … [Read more...]
Bing SEO Spam Filter Detects URL Keyword Stuffing
Have you been stuffing your URLs full of keywords? Well, STOP! Bing has just released a new spam filter that kicks websites out the index when they stuff their URLs full of terms. According to Bing, this filter was actually applied a few months ago, but they are just telling us about it now. Igor Rondel, a big player in Bing search, wrote a … [Read more...]
Big Bing SEO News: Apple Replaces Google with Bing as “Spotlight” Search Provider
Anytime a large operating system makes a change to the default apps and overall web services they offer with their product it causes waves in the SEO and marketing world. Why? Well for example, if all the Apple phones suddenly started to offer a new application on the home page of the phones interface, that app would no doubt be seen and utilized … [Read more...]
