The term influencer comes with some cultural baggage—which is likely why many in the B2B space use “thought leader” instead. If there’s a niche within a community, influencers are calling the shots and driving the trends. For brands, this means getting in with the right influencer can expose your brand to a whole new pool…
What Makes A Rock Star Social Media Manager
While a social media manager may not be selling out stadiums on a world tour, there are plenty of ways they can still be a rock star at their job and skip the mess of trashing hotel rooms. Given that 92% of all marketers agree that social media is important to their business, there’s no…
How to Write a Blog That Drives Traffic and Sales
Everyone and their mother seem to be blogging these days, but if you’re considering writing a blog for your business (and you really should), you want to make sure that your blogs effectively drive customers to your site and help generate sales. If used correctly, a blog can be an incredibly powerful marketing tool to…
How to Build a Credible Personal Brand that Shines Online, Part 1
From the green mermaid of Starbucks to the Nike swoosh, we encounter corporate branding on a daily basis, but probably don’t give too much thought to developing our own brand. Branding is obviously important on the business-level, but these days creating your own personal brand is just as important. Building a recognizable and credible personal…
Top 10 Ways Companies Waste Money on Social Media
Lately we’ve been examining how a successful social media campaign can really benefit a business. And while some companies have been slow to understand just how powerful social media can be for improving sales, building a brand, and developing customer loyalty; many have come to recognize the tremendous benefits of social media marketing. As a…