Get ready to learn to set up a Google Analytics URL destination goal!
Every company should have an analytics program installed to track visitors on their website. This allows you to see how many visitors come to your site from each location around the globe and how they interact with your website. Google Analytics is an excellent option for website tracking because it is free and easy to use. Most website owners have Google Analytics but many never take the time to configure a goal! In most cases a URL destination goal is exactly what you need. This allows you to track each time a user hits a certain page on your site, in most cases this will be the confirmation page after they have filled out our signup form. For ecommerce websites, it is a little more complex. In this case you would configure both goals and ecommerce tracking.
In this post we will show you how to set up a goal in Google Analytics.
How to Set up a Goal in Google Analytics
Step 1: Install Google Analytics
You can’t have a goal if you don’t have Google Analytics installed. You can find a full guide on Google Analytics installation here: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=74932
Step 2: Click the Admin Tab
The Admin tab is in the orange bar in the upper right corner.
Step 3: Click Goals Tab
Click the goals tab in the middle of the page.
Step 4: Click on a Goal
Next, click on a goal and it will give you the ability to fill out some basic information.
Step 5: Fill out Google Analytics Goal Information
In this step you are filling out all the goal information.
5a: Give your goal a name
5b: Make sure it is active
5c: Choose URL destination of your goal type
5d: Add your goal URL
5e: Choose your match type (Note: Selecting your match type can get tricky especially if you have URLs that change or share parameters. Go ahead and read this article to learn more. But we usually just recommend a basic head match. Google Analytics Article: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=72285)
5f: Choose case sensitive or not
5g: Give your goal a value (Note: In most cases your goal value should be the average revenue monetary value your assign to one goal)
5h: Goal funnel: You can create a path for each goal. This can be very useful because it allows you to see where users abandon your funnel on the site. If users are always leaving at a certain step you know that page needs to be improved.
Step 6: Last Step for Creating a Goal!
The last step is to simply click save! Make sure to check back in a day or so to confirm that your goals are being tracking.
If you need help with setting up a goal in Google Analytics or any other Internet marketing items contact Ignite Visibility today. It’s what we do!