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Home / Blog / New Mobile Penalty Has Rolled Out | SEO Buzz

New Mobile Penalty Has Rolled Out | SEO Buzz

January 13, 2017 By John E Lincoln

 

New Mobile Penalty

New Mobile Penalty Has Rolled Out | SEO Buzz

Not much news over the past seven days but some of the news is pretty big.

Here’s what happened this week in SEO.

Google Rolled out the Mobile Interstitials Penalty This Week

This week, Google officially confirmed that it’s rolling out the mobile interstitials penalty. The penalty will be assessed against sites that blast annoying popups when people land there directly from the search engine results pages (SERPs).

The word about the rollout comes to us from both John Mueller and Gary Illyes.

Keep in mind, though, that the penalty does not impact sites that show popups when visitors arrive there via any channel besides Google. In other words, if your site only shows popups to people who click on a link within your site, then you won’t have to worry about a penalty.

However, if you have a page that ranks in the top 10 and people see a popup when they click on it, you can expect that it won’t rank in the top 10 for much longer.

Google also said that certain types of popups won’t trigger a penalty. Those popups include:

  • Notices that appear to be in response to a legal obligation
  • Login dialogs
  • Small banners that don’t cover the main content

The Mobile Interstitial Penalty Does Hurt

Speaking of that mobile interstitial penalty, it is causing some pain to site owners.

On Twitter, Glenn Gabe posted some examples of sites that have lost 10 or more spots since the rollout. He also pointed out that he’s pretty sure the penalty isn’t finished rolling out yet because there are plenty of offending sites that don’t seem to be affected.

 

Drop from 6 to 20 for WhoSampled.com

After the Interstitial Roll-Out

Original ranking for WhoSampled.com for wanna be a baller.

Before the Interstitial Roll Out

If you have interstitial pop-ups that could trigger the penalty, now is the time to get rid of them.

Google: Dirty Sitemap URLs Won’t Hurt Your Sitemap File

If you’ve been doing this SEO thing for any length of time, you probably use a sitemap file. That file just makes it easier for Google to index your pages.

Sometimes, sitemap files end up with bad URLs. That’s because there’s a disconnect between the sitemap file and the actual contents of the website.

In the past, some webmasters have thought that sitemaps with a few bad URLs might cause Google to no longer “trust” the file. That’s simply not the case.

This week on Twitter, John Mueller fielded a question about whether the Big G loses confidence in sitemaps when there are redirects or bad URLs.

Here’s how he responded: “No. We evaluate on a per-URL basis — if we can use a URL from a sitemap file, we’ll do that. If not, we’ll move on to the next URL.”

@agking No. We evaluate on a per-URL basis — if we can use a URL from a sitemap file, we'll do that. If not, we'll move on to the next URL.

— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 5, 2017

Keep in mind, though, that Bing might very well treat sitemaps with dirty links differently.

 

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

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John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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