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Home / Search Engine Optimization / What You Need to Know About Google’s February 5th SEO Update

What You Need to Know About Google’s February 5th SEO Update

March 2, 2015 By John Lincoln

Following the Google SEO update on February 5, things have been going nuts. Some sites have been blowing up; other sites have been shedding keywords like crazy. I’ve done over 10 hours of research on this topic. Here are some notes.

Here is the Update

Here on Algoroo we see the update plainly. It was the biggest update since the Penguin Double-Take update on December 6th.

Google Update Feb 5th

 

What Did it Effect

Based on research, we have seen that this update mainly influenced rankings for ecommerce websites. The update had a major impact on <brand> <category> terms. However, it also impacted normal category terms. Here we see an example websites that lost rankings.

Feb 5th SEO Update

Here is one that gained.

Good SEO Rankings

Who Won from This Update

This update seems to have turned up the dial for big brands. Amazon and Twitter in particular have gained ranking positions for a great deal of terms.

Amazon – Gained 20,473 keywords on the first two pages of Google

Amazon

Twitter – Gain 380,735 keywords on the first two pages of Google.

Twitter Keywords

Is the Update Coming to An End

Over the last 4 days we saw major fluctuations in the serps. Some sites that had been on a downward trend following the February 5th update saw their first reversal. Here we big changes in MozCast.

MozCast Updates

What to Do

As far as I can tell, this was a domain authority update. The big sites started getting more keywords and the little sites lost. It does seem like Google is still playing with the controls. Watch and wait is a good strategy for the moment.

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About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

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Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

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