I love discovering new user experience and conversion rate optimization practices when exploring other peoples sites. It always amazes me how you can make a simple tweak to a web page online and double your revenue. That is why I study CRO and test new ideas often.
In this post, I showcase a few new UX and CRO practices I have seen lately and want to share with you.
Facebook’s Overlay Tests
Facebook is currently testing a variety of overlays on pop-ups on peoples web pages. Here we see the first example. Go to a page and stay on it for a few seconds it just might trigger this. The goal of course is to get people to sign up or login in to see the profile.
The next one I have seen them testing is this overlay. As you scroll down the page, it expands and gets taller and taller until it takes over the entire page. It hides the profile and forces the user to sign up or login.
Based on experience running similar tests for clients, I would imagine this has dramatically increased their sign ups. Prior to this, anyone could sit and stare at a page or profile. These small tweaks no-doubt increased the conversion rates on the page significantly.
Amazon Highlight Search Box
Another new practice we are seeing is that large e-commerce sites are highlighting their search box the first time a user lands on the site. I am told this practice started with Amazon, but i have not been able to replicate it. I will give you an example of what this would look like on Overstock.com. I created this image myself, they are not running this test.
In the tests that I have seen run on this feature, it has increased conversion rates. The main issue with many large e-commerce sites is that they have so much inventory and people have a hard time finding what they are looking for. This helps solve that issue and reduce bounce rates.
Magazine Flip Feature
This user experience feature is for news sites and blogs and it only related to mobile. But man is it cool! It also increases conversion rates in a way, because it increases page views (a conversion for news sites is often increase in page-views or time on site). Basically, it allows you to flip up the page with your thumb instead of a swipe from side-to-side or a scroll.
As you can see, it bends in the middle of the page and flips up. It is so effortless, I expert many, many more news sites to adopt this feature.
Summing it Up
There is a lot of new innovative UX and CRO practices popping up around the web. These are a few that I really like. Have you seen anything new? Comment below.