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Home / Case Studies / Health Supplements Company: Over 500% Social Media ROI

Health Supplements Company: Over 500% Social Media ROI

February 28, 2017 By Ignite Marketing Team

 

social media ROI

Ignite Visibility had the opportunity to work with one of the first online vendors of nootropics supplements. They became Ignite’s client on February 2016 for SEO and Social Media.

Goal

To expand the client’s Facebook fan base and educate people about the company and products.

Results

After less than one year, the client’s Facebook page had obtained more than 5,000 likes. In order to educate people about their products, Ignite developed a strategic Social Media plan including a creative and diversified content calendar for their blog and its promotion through their social profiles. The data below displays the client’s social results.

+5,346 Page Likes in 10 months

page like

Twitter also presented follower growth.

44% Twitter Followers Growth in 10 months

As part of the strategy to achieve better reach, Ignite promoted Social Media content through “Boost” campaigns from April 27th until the end of November both on Twitter and Facebook. Here is a snapshot of the campaigns’ reach performance.

Paid Performance

As a result, content had driven approximately 17,500 sessions and over 10,000 new users to the client’s blog.

10,000 Website New Users from blog content

 

Blog Content

The content boosting campaign achieved an impressive sales performance. The Facebook campaign generated over 300 purchases from the website and presented an impressive ROAS.

593% Facebook Campaign ROAS

ROAS

According to the client, after 10 months of partnering with Ignite, the website’s overall sales went up to 20%.

About Ignite Marketing Team

This blog was produced by the Ignite Visibility expert marketing team. It is the result of insight from our agency service lead, research and input from John Lincoln. Learn more about Ignite Visibility

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About Ignite Visibility

Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA. The Ignite Visibility mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success and the community. Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company. Learn more about our services.

 

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