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Home / Google / Does Google Need Text for Search Engine Optimization?

Does Google Need Text for Search Engine Optimization?

March 21, 2013 By John E Lincoln

The question Matt Cutt’s addresses in this video is, “Does Google still need text for search engine optimization?”

The answer to the question is, “Yes.”

We could really stop this post right here. But I’ll go on a little further. Google still does not have the ability to perceive what is in image. Of course, if you optimize the image alt text, file name, title, etc, Google will be able to identify what is in that image. But Google wants to see more than this really, they also want to see text on the page. On any web page, it is important to have descriptive text if you want it to show up in the search engines.

Video – Does Google Need Text for SEO?

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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