These days, social media is a huge part in a company’s marketing strategy. And if you’re not on social media, you’re missing the boat! Social media is one of the few free tools for marketing that can reach a broad group of people and increases a business’ internet traffic. That being said, while it’s great to be on social media, businesses frequently make these common mistakes, which may turn off prospective customers.
1. Me, Me, Me
We all know the friend who only likes to talk about themselves. You tend to avoid them after a while. The same goes for social media. Avoid talking strictly about your business and advertising promotional material all the time. A good rule of thumb is one post per day with 70% fun material and 30% business material.
2. Not Using Enough Visuals
Platforms such as Instagram, Snapchat and Pinterest are incredibly popular because of their eye-catching visuals. Brands have only a few seconds to catch a browser’s attention when they scroll down. And when you incorporate a picture to your posts on Facebook and Google+, it makes it more attractive and engaging.
3. Ignoring Comments From Customers
Responding to comments made by followers and fans is essential to your social media. It can create potential customers and develop devoted fans! Additionally, if a customer has an angry complaint, don’t delete it! Respond to them and have them contact you via email. That way you can handle it appropriately and discreetly.
4. Spelling, Grammar, Punctuation
Nothing destroys a brand’s credibility more than posting content with frequent spelling and grammar issues. Treat it like a resume for a prospective job.
5. Staying Up-to-Date
Social media platforms are frequently making changes to layouts, styles and guidelines so it’s essential to stay up-to-date with the changes to make your brand look credible and proactive.
6. Quality Content
Too often, I see content that is irrelevant to users or lack finesse. Try to add some pizazz to your content with something as simple as a witty pun, a funny picture or something more heartfelt such as your employee’s favorite reasons to work at your business.
What are the common mistakes that you see brands making on social media? Comment below!