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Home / Search Engine Optimization / Why Less is More in the New World of Search Engine Optimization

Why Less is More in the New World of Search Engine Optimization

May 17, 2013 By John E Lincoln

If you are one of those people who think it is a good idea to blast as many links at a website as possible, it might be time to take a deep breath, relax and rethink your strategy. Google has made it clear that by the end of the summer, those with poor links pointing at their website will be less likely to show up in search results.

Based on recent data I can tell you that less has truly become more. It appears that Google is favoring websites with a small amount of quality, high PR links over sites with many links, and in that pool of links, some are very low quality.

As the industry progresses, it will be fun to watch as things move more towards pure marketing, excellent content and clean onsite optimization. Less will truly be more, as long as your less frequent efforts are high-quality. This goes for content, linking, social and pretty much most all other pieces of search marketing.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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