Kelly Olson is the Sr. Director of Email Marketing at Ignite Visibility. With a decade of experience in the digital marketing space developing and executing strategy to drive increased acquisition, engagement, and retention, Kelly has led enterprise to SMB level clients on a trajectory of engagement and revenue growth. She holds an MBA in Marketing and a Bachelor’s in Business Management, as well as a passion for one of the oldest, yet most effective marketing channels out there — email. Generating an impressive ROI, this powerhouse channel can drive incredible incremental revenue with a comprehensive strategy and solid execution. Outside of the office, you will find Kelly somewhere outdoors — on a hike, boating on a lake, or wine tasting in the sun.