Rachael Wachstein excels in generating and closing leads for top franchise brands through a wide array of digital strategies. Her specialties include SEO and organic lead generation, digital advertising, integrated marketing strategies, pipeline optimization, lead nurturing, appointment scheduling, PR, video production, website writing, and user experience design.

Rachael has a proven track record of leadership, having managed cross-disciplinary teams, overseen client accounts, and played a key role in developing new service offerings to meet client needs. In her previous role, she led a team of five account managers handling more than 30 national franchise accounts, conducted C-level presentations and reporting, and developed innovative lead generation services. She is also adept at training teams through educational workshops on various marketing skills, including web writing, franchise pipeline management, and CRM tools.

Her extensive experience spans creating comprehensive marketing plans, budget development, media briefs, and full pipeline reporting. Rachael excels in account management, liaising between production teams across web, creative, copy, and digital communications, as well as handling budget oversight, project estimates, agreements, invoicing, and ensuring quality control. Her holistic approach to marketing and lead generation makes her a valuable asset to our team.