Paid Media Strategist Eric is just another San Diego transplant who made the journey west from his hometown of Lexington, Kentucky. He studied marketing and psychology at University of Kentucky and has always been fascinated by consumer behavior and experimental psychology. Eric has 3 years of search marketing experience, but still can’t get his grandparents to understand what he actually does. He is always striving to learn in an ever-changing industry and has certifications for AdWords Search, Shopping and Google Analytics. In his spare time, Eric enjoys free diving, playing guitar and reading science fiction.