Eric is a Sr. Paid Media Strategist at Ignite with 5+ years of experience working with large lead generation and e-commerce accounts. He is passionate about developing data-driven paid media strategies and identifying opportunities for growth. He gets way too excited about reporting and nerds out when new features or betas become available within ad platforms. Outside of work, Eric enjoys reading (philosophy, psychology and personal development type stuff), practicing yoga, learning to surf and enjoying live music.