Insurance keywords are among the most competitive in the PPC space. Our experts will help you get around the industry’s high cost-per-click rates by setting up a paid ad strategy that leverages data from remarketing campaigns and Facebook Audience Insights to go after high-intent keywords in Google Ads.
Additionally, we’ll help you reach the right demographic groups for each of your offerings by matching intent across search terms, ad copy, and landing page. Not everyone is right for every offer, and getting specific with your paid ad strategy will yield better outcomes than targeting generic PPC terms that don’t speak to your unique audience.