This week: Facebook takes AR to the next level, Instagram expands ad offerings, and Google can help you track down thieves.
Here’s what happened this week in digital marketing.
Instagram Expands Ad Offerings
Instagram is giving advertisers more options.
First, the company is opening Collection ads to everybody.
If you’re unfamiliar with Collection ads, they’re carousels that highlight a company’s products. They give users the opportunity to “shop” without ever leaving their Instagram feed.
Collection ads launched in February of 2017. Back then, they were only available to a select group of advertisers. Now, they’re open to everybody.
According to Instagram, Netshoes saw a 6.3% increase in conversions and a 42% lower conversion rate with Collection ads.
Also, Instagram is allowing advertisers to put a shopping bag icon on Stories.
That feature was announced last month, but again, it was only available to a few companies. Now, it’s open to all marketers.
Users can tap on the shopping bag icon to view details about the product displayed in the image. Then, they can make a purchase.
Twitter Tests Promoted Trend Spotlight Ads
Twitter is launching a new ad unit, called Promoted Trend Spotlight ads. They place a digital banner at the top of the Explore tab.
As a result, Promoted Trend Spotlight ads demote organic content. In other words, the stuff that’s really trending might be drowned out by strategists running ads.
The folks at Twitter seem to be okay with that possibility, though.
“We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform,” a spokesperson for the company said.
If you’re interested in launching a Promoted Trend Spotlight ad, you can do so within a Promoted Trend ad campaign.
Reddit Allows Advertisers to Include CTAs in Ads
Reddit is giving you the option to put a call to action (CTA) button in your ad.
As of now, there are 13 CTA options you can choose from:
- Shop Now
- View More
- Sign Up
- Learn More
- Contact Us
- Get Showtimes
- Get a Quote
- See Menu
- Apply Now
- Watch Now
- Play Now
You’ll see the CTA choices towards the bottom of the Ads Dashboard in the Ad Creation page.
The CTA buttons look great on mobile platforms as well as desktops and laptops.
Google Helps You Track Down People Who Stole Your Video
Have you ever uploaded a useful video to YouTube only to discover later that somebody ripped it and re-uploaded it somewhere else? If so, then Google is here to help.
This past week, the Big G announced a new Copyright Match tool that will help you catch people who’ve stolen your copyrighted videos.
All you have to do is upload your video to the tool. Then, Google will conduct a scan to find other identical or similar videos online.
If it finds a match, you can take whatever action you feel is appropriate, such as contacting the thief and requesting that the stolen video be taken down.
Google determines the owner of the copyright to any video based on who uploaded it first.
Google My Business Lets Users Add “Call Now” Button to Posts
Have you ever wanted to add a call to action to your Google My Business posts? You can do that now.
Specifically, you can add a “Call Now” button to a GMB post. People who tap it while on their smartphones will call your primary phone number.
It appears that the new feature is available for companies in all categories.
Also, users who tap the “Call Now” button are prompted to leave a review for the business they just called. That might be something you want to keep in mind.
Google “Speed Update” Is Rolling out Now
Page speed is now a ranking factor for mobile searches.
Google’s “Speed Update” is in the process of rolling out. The company made the announcement this past week.
This shouldn’t come as a surprise. Google has been telegraphing that it intends to include page speed as a mobile ranking factor for months.
In the past, page speed was only a ranking factor for desktop searches.
Be sure to visit Google’s PageSpeed Insights tool to make sure that your site is up to snuff.
Facebook Rolls out AR Ads That Allow Users to Virtually Try on Products
Welcome to the 21st century.
Facebook is taking its augmented reality (AR) tools to the next level with an ad unit that allows users to virtually “try on” different products, such as sunglasses or make-up, without even leaving their news feeds.
The feature is in the early stages, so expect some bugs. Still, there’s definitely potential.
All users have to do to “try on” a product is tap a button. Then, they can place a digital version of the item over their own image.
Coming soon: virtual fitting rooms.