Insurance Marketing Agency, SEO, Social, PPC For Insurance

INDUSTRY-LEADING INSURANCE DIGITAL MARKETING AGENCY

As we’ve seen across all sectors, insurance consumers look to search engines, review platforms, and social media to learn more about their options before contacting a company.

At Ignite Visibility, we bring decades of insurance marketing experience to the table to create a marketing program that helps insurance companies develop a brand that resonates with their customer base while adhering to industry-specific standards.

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Ignite experts know how to create marketing plans that meet the specific requirements of the insurance industry.
We’ll develop a custom, omnichannel solution around your brand’s marketing goals.
We have over a decade of experience working with insurance companies, and we know how to get results.
We have consistently been named a top SEO company in the United States on all top industry lists
No long term contracts, we earn our keep each month
We teach search engine optimization and web analytics at UC San Diego
We work with 150+ clients across a wide range of industries including Tony Robbins, 5 Hour Energy, Sharp Healthcare

EARNED MEDIA // OUR INSURANCE MARKETING PROCESS //

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Step 1 //

Run an Audit of Your Existing Strategy

Step 2 //

Fix Technical Issues & Optimize Your Website

Step 3 //

Build a Content Strategy Around Education and Usability

Step 4 //

Develop Strategic PPC Campaigns Designed For a Competitive Industry

Step 5 //

Build Trust Signals

Step 6 //

Track Campaign Performance

Run an Audit of Your Existing Strategy
The first step is establishing a baseline. Ignite Visibility’s insurance marketing experts will look closely at the client’s unique set of challenges, opportunities, and customer pain points, as well as the competitive landscape. Then, we’ll use our findings to develop KPIs that align with client goals.

We’ll find out where your clients are coming from, which marketing channels have proven successful thus far, and learn about your specialty niches and existing content strategy. We also look for areas where you may be losing clients or missing out on sales opportunities./p>

From there, we’ll take stock of the tactics that have worked in the past, flag significant issues, and make recommendations based on where your company can benefit most from our expertise.
Fix Technical Issues & Optimize Your Website
Before you start driving people to your website, you need to make sure it’s ready for visitors. Many insurance agencies rely on industry templates and lack strong branding.

Our experts will review your on-site content and technical SEO and look for opportunities to optimize. Doing so will ensure your site is mobile-friendly, fast, and secure. Furthermore, we’ll check that the layout, visuals, and design elements are updated and reflect your brand’s values and that there’s a clear navigation structure that makes browsing easier for visitors.
Build a Content Strategy Around Education and Usability
Content marketing is one of the best ways to connect with customers and humanize your brand. It’s also an opportunity to position yourself as a trusted resource. After all, many people don’t fully understand insurance, and concepts like liabilities, premiums, and deductibles must be presented in a way that captivates audiences.

Ignite Visibility’s experts will help you develop a multimedia content strategy that educates, informs, and entertains the various customer segments you’re trying to reach.

We see a lot of insurance companies that focus more on trying to sell with their content than on educating their audience. Yes, you do want to drive visitors to take action, but you need to first build trust by educating your audience and connecting with human emotions.

While insurance may be seen as a dry, serious industry, insurance is closely linked to the most emotional moments in a person’s life—births and deaths, buying a home, becoming a driver, and so on.
Develop Strategic PPC Campaigns Designed For a Competitive Industry
Insurance keywords are among the most competitive in the PPC space. Our experts will help you get around the industry’s high cost-per-click rates by setting up a paid ad strategy that leverages data from remarketing campaigns and Facebook Audience Insights to go after high-intent keywords in Google Ads.

Additionally, we’ll help you reach the right demographic groups for each of your offerings by matching intent across search terms, ad copy, and landing page. Not everyone is right for every offer, and getting specific with your paid ad strategy will yield better outcomes than targeting generic PPC terms that don’t speak to your unique audience.
Build Trust Signals
Reviews, referral marketing, and a plan for what happens after the initial purchase are all essential pieces of an insurance marketing strategy. While your content marketing strategy will help you demonstrate your expertise, reviews, testimonials, and positive brand mentions build trust.

Ignite Visibility offers reputation management packages that help you manage your brand reputation and increase your search visibility through review generation, social listening, and collecting feedback that reveals pain points, challenges, and preferences.
Track Campaign Performance
Once we’ve implemented your marketing strategies, we’ll begin tracking all of our efforts, and from there, deliver reports on a monthly and quarterly basis to justify your investment and connect marketing performance to its impact on your bottom line.

We’ll work with you to understand what’s working and what isn’t and make changes to the strategy to reduce costs, boost conversions, and fine-tune your brand message.

FAQS // LEARN MORE ABOUT IGNITE VISIBILITY INSURANCE MARKETING SERVICES

1. Should You Hire an Insurance Marketing Company?

All types of businesses need marketing, so the short answer is yes, you should hire an insurance marketing company if you need help setting up a strategy, creating content, and managing paid advertising campaigns.

2. What Should Companies Look for in an Insurance Digital Marketing Agency?

The first thing you should look for in an insurance digital marketing company is expertise, both in the insurance industry as well as any specializations your organization offers consumers. Find out what kind of tools the company uses for keyword research, topic generation, SEO, and social media management, and what kind of reports you can expect to see.

3. How Do Insurance Companies Use Social Media?

Insurance marketing isn’t just about promoting your brand with a bunch of PPC ads. It’s about humanizing your brand. Social media, along with blogging and video content, are all effective tools for insurance companies, as they allow the people in your organization to show their expertise, personalities, and bring warmth to an industry that tends to come off as overly serious.

4. What Does a Typical Insurance Marketing Plan Look Like?

While no two marketing plans are the same, working with an insurance marketing agency allows you to create a comprehensive marketing plan built on a strong foundation. As we’ve mentioned above, we typically start our process by auditing the client’s website, social channels, organic search performance, and paid advertising metrics.

From there, we’ll establish a set of goals and KPIs that represent success. Insurance marketing strategies will typically include a mix of SEO, PPC, local SEO, and social media marketing strategies. It may also include updates to the website or reputation management.

Ultimately, your marketing plan will depend on your goals.