Insurance Marketing Agency, SEO, Social, PPC For Insurance

EARNED MEDIA // OUR INSURANCE MARKETING PROCESS //

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Step 1 //

Run an Audit of Your Existing Strategy

Step 2 //

Fix Technical Issues & Optimize Your Website

Step 3 //

Build a Content Strategy Around Education and Usability

Step 4 //

Develop Strategic PPC Campaigns Designed For a Competitive Industry

Step 5 /

Build Trust Signals

Step 6 //

Track Campaign Performance

FAQS // LEARN MORE ABOUT IGNITE VISIBILITY INSURANCE MARKETING SERVICES

1. Should You Hire an Insurance Marketing Company?

All types of businesses need marketing, so the short answer is yes, you should hire an insurance marketing company if you need help setting up a strategy, creating content, and managing paid advertising campaigns.

2. What Should Companies Look for in an Insurance Digital Marketing Agency?

The first thing you should look for in an insurance digital marketing company is expertise, both in the insurance industry as well as any specializations your organization offers consumers. Find out what kind of tools the company uses for keyword research, topic generation, SEO, and social media management, and what kind of reports you can expect to see.

3. How Do Insurance Companies Use Social Media?

Insurance marketing isn’t just about promoting your brand with a bunch of PPC ads. It’s about humanizing your brand. Social media, along with blogging and video content, are all effective tools for insurance companies, as they allow the people in your organization to show their expertise, personalities, and bring warmth to an industry that tends to come off as overly serious.

4. What Does a Typical Insurance Marketing Plan Look Like?

While no two marketing plans are the same, working with an insurance marketing agency allows you to create a comprehensive marketing plan built on a strong foundation. As we’ve mentioned above, we typically start our process by auditing the client’s website, social channels, organic search performance, and paid advertising metrics.

From there, we’ll establish a set of goals and KPIs that represent success. Insurance marketing strategies will typically include a mix of SEO, PPC, local SEO, and social media marketing strategies. It may also include updates to the website or reputation management.

Ultimately, your marketing plan will depend on your goals.

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