What does Facebook Talking About This Mean?

Facebook has a metric called Talking About This. The Facebook Talking About This metric means the number of people who have created a story about your page. But what does Facebook Talking About This really mean? Allow us to do some more explaining.

According to Facebook, creating a story about your page means that a user has either liked, mentioned, photo taged, commented on or shared a post. So for someone to create a story about your page this means that someone had to interact with it on one of these levels. So if 1,000 people either liked, mentioned, commented on or shared your post then that would mean 1,000 people were Talking About your post.

Facebook reports on the number of people Talking About This on both the page and the post level. This let’s Facebook page owners know how many people are Talking About a single post or the page as a whole at any time. Facebook also gives you the ability to alter the date range for this metric, so if you would like to see your most talked about posts over a period of time you can do this.

In the image below you will see people Talking About This and “Viral Reach.” Viral Reach is another important metric. Briefly, Viral Reach is the amount of people Talking About This based on how many people were exposed to the post. For example, image that 100 people saw your post and only 1 person liked it, this would be a 1% viral reach.

Facebook Post Talking About This Test

So now we have talked about what the Facebook Talking About this Metric means. At this time, take a simple test and tell us the answer. Say that you do a post and 333 people like the post but only 4 comment on it, how many people are Talking About This on Facebook?

Scroll Over this for the Answer

 

Did you get it right? Good!

Facebook Page Talking About This Test

OK, so now you know how to count the number of people talking about this for a post, but how about for the total page?

Imagine there are 3 posts. The first post has 10 likes and 10 comments, the second post has 30 likes and 0 comments and the forth post has 2 likes and 45 comments. How many people are talking about this page on Facebook?

Scroll Over this for the Answer

 

This number came from adding up the total amount of interactions or “Stories.”

Now you know more about the Facebook Talking About This metric. Have questions or comments? Leave them below!