When it comes to social media marketing, there are a few basic truths. If you are not aware of them, you are doomed to fail.
Make sure you are aware of these principals
Truths of Social Media Marketing (Watch Video)
Here are some example social media truths.
Never fight with a customer online
You can easily push a customer to a third party site or take up the communication via email. Never fight online, it will just get worse.
Know your analytics
Social media marketing is a game of numbers and strategy. If you are not taking the time to review your analytics and adjust, you are doomed to fail.
Only publish 100% quality content
If you are pushing out junk, people are going to unsubscribe and you will not get any business. Take the time to create content that will generate a buzz, otherwise, don’t post at all.
Advertise for full exposure
Some companies spend tens of thousands of dollars on social media community growth each month. This really pays off, because the community becomes a revenue stream. But those who don’t advertise, grow their communities way too slow.
If you make friend with influencers, you can work together to achieve more. Help them and they will help you.
Give to others and you will receive more
Social media cannot be a one-way conversation, you really need to interact. That is why you need someone working on this for you, otherwise you results will suffer.
Social media is always changing
You have to adapt with social media, otherwise you will be left behind. Make sure to jump on all the latest trends and test them. You will quickly learn if it works for your business or not.
To learn the rest of the social media truths, watch the full video above!