Karen Devlin is a seasoned leader with over 15 years of experience in Generative Engine Optimization and SEO, specializing in AI-driven search, large language models, and the evolving landscape of digital discovery. She brings a proven track record in guiding organizations through transformative search experiences, blending strategic insight with cross-functional leadership, product innovation, and data-driven decision-making.

As Vice President of GEO and SEO at Ignite Visibility, Karen plays a pivotal role in shaping the agency’s approach to AI-powered search. Her vision and leadership strengthen Ignite’s ability to help clients stay visible, adaptive, and competitive as generative search platforms redefine how people connect with information online.