In marketing, it’s never a good idea to make assumptions. It’s always best to test alternatives so that you can determine which option works best.
Thanks to the wonders of modern technology, it’s easy to perform split testing (sometimes called “A/B testing”) on websites. Web developers simply write code that shows half of the site’s visitors one marketing strategy while showing the other half an alternative strategy.
Then, digital marketers use analytics tools (such as Google Analytics) to determine which strategy brings in the highest conversion rate. Obviously, the strategy that wins becomes the “go to” option.
We’ll help you with split testing by evaluating alternatives to everything that might impact your conversion rate, including:
- Landing page design
- Call to action text
- Call to action placement
- Call to action color
- Timers, images, messaging and more
And once we’re done, we’re not done! We’ll constantly run split tests in an effort to find just the right mix of design and text that maximizes your sales.