A picture is worth a thousand words. That might be more true in advertising than anywhere else.
Once you’ve finally made the decision to move forward with online advertising, you have a couple of options available:
- Standard text ads that appear in search results and on some web pages
- Display ads (including video ads) that are exclusive to web pages
Of course, you can always select both options. You might find that gives you the best return.
If you do decide to move forward with display advertising, you’ll need to understand the investment that’s required.
First, you’ll require imagery that sells your brand. That means you’ll have to hire a professional graphic designer who can polish your ad copy and make your ad stand out amongst other display ads that might appear on the same page.
Of course, you’ll also need to hire an advertising professional who knows how to craft outstanding ad copy and suggest just the right type of imagery to get you that much-coveted click.
The bottom line is that display advertising will definitely affect your bottom line. It’s an investment in time and money. But it also offers a great opportunity to brag about your brand.
Keep in mind that display advertising is often used in remarketing, which is the subject of the next question.