Our Affiliate Marketing Process

We stay ahead of the curve by combining the latest technologies and strategic insights to build a competitive affiliate marketing campaign.


Step 1 //

Assess Client Needs

Step 2 //

Program Development

Step 3 //

Partner Management & Recruitment

Step 4 //

Monitor Strategy

Step 5 //

Optimize Strategy

Step 6 //

Primary Acquisition Channels and Traffic Sources Include:


What is affiliate marketing?

Affiliate marketing is an advertising strategy where brands collaborate with affiliate publishers (which could be individual influencers or entire media outlets) to reach a broader audience using a range of strategies that span multiple channels. 

Affiliate partners promote products on behalf of brands, using the power of influence to showcase the value of those products in front of their audience, with the goal of convincing followers to become customers. 

Brands track the ROI of their efforts with custom URLs, which allow them to attribute sales to individual partners, who are paid a commission based on performance. Done right, this strategy is a cost-effective way to expand your reach, capture new leads, and drive conversions.

How does affiliate marketing work?

Like influencer marketing, affiliate marketing is a form of word-of-mouth marketing, where third-party partners promote a brand’s products or services on their website or on other channels. 

While affiliate marketing often involves influencers, not all influencer marketing is affiliate marketing. The difference here is, affiliate marketers earn commissions for marketing products, where influencers operate under a variety of terms. 

Regardless of channel or content type, affiliate marketing typically works as follows:

  • Affiliates receive custom URLs for the products they are promoting. 
  • The affiliate uses that URL to promote products on social media, their website, on YouTube, etc.
  • When consumers click that link, they are redirected to the brand’s website and a cookie is stored in their browser. 
  • Consumers are tracked through an intermediary affiliate network or an internal software program, which allows brands to track the customer’s path from affiliate site and through to the checkout.

How do I start with affiliate marketing?

Brands can get started with affiliate marketing by signing up with an affiliate network such as Amazon Associates, Rakuten Marketing, or Pepperjam, which provides brands with a network of vetted affiliates. Platforms typically give merchants reporting tools, custom links & buttons, and a commission structure and charge a fee for the added layer of support. 

While it’s easy to sign up with a program, there’s a lot of work that goes into getting this right. You’ll need to do market research to identify the best networks and potential partners for promoting your product.

What is an affiliate marketing agency?

Affiliate marketing agencies handle some or all of the day-to-day operations, strategy, and content associated with a program on behalf of their clients. 

Often that includes managing partner relationships, recruitment strategies, optimizing the program, and activating partners. While brands can handle affiliate marketing internally, working with an affiliate marketing agency supports a more strategic approach. Agencies often have more time, resources, and connections in place to help clients target the right audiences on the right channels. They also develop creative assets, maintain brand consistency, and track performance metrics to prove their strategies are working.

What does an affiliate marketing company report look like?

As mentioned, affiliate marketing uses tracking cookies and pixels that make it easy for brands to track each click, lead, and conversion each partner brings in. The benefit there is, this tracking structure provides a reliable ROI calculation for merchants. 

Typical metrics include:

  • Registrations, email sign-ups, giveaway entries
  • Sales, orders, subscriptions
  • Conversions
  • New vs Returning customer
  • Average Order Value
  • Cost Per Action (CPA)
  • Customer Lifetime Value (CLV)

Beyond that, working with an affiliate marketing agency means you’ll get a deeper analysis of what’s driving those results, and where to improve.


How To Do Link Building For SEO and
Actually Get Results


Did You Know We Made "SEO: The Movie"?


John Lincoln, CEO of Ignite Visibility, made a documentary film on search engine optimization.