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Home / Social Media Marketing / Foursquare Ups Their Game in the Search Engine Race

Foursquare Ups Their Game in the Search Engine Race

April 11, 2013 By John E Lincoln

I use Foursquare and I love it. There I said it…. It’s a fun way to learn about new areas and interact with friends. I’ve been wondering for some time what the next move would be for the social media site. They did seem lost for a moment.

But my questions have now been answered; complete with a hint at what might be a great monetization strategy. It appears that Foursquare is taking an interest in search. While this is case, Foursquare offers a much different search experience than other major players such as Facebook, Google, LinkedIn, YouTube, Twitter, Pinterest, etc. I could write a whole blog post on the subtleties of these search engines (in fact I think I will) but for this post we will focus on Foursquare. For Foursquare it is all about locations on the run and they do a darn good job with it. This new update plays right into this offering, let’s take a look.

According to Search Engine Land, “This morning, Foursquare is rolling out version 6.0 of its app. It puts a new search box “front and center” at the top of the screen to emphasize the local search capabilities of the app. It also adds or enhances other features to make it easier to find places and things to do.”

Let’s take a look at the old version of the app.

Old Foursquare

Old Foursquare

Here is the new version.

New Foursquare

New Foursquare

Personally, I am a fan of Foursquare for the rewards, the gamification and the amazing local results. I expect this app to be around for a long time and believe this new update to be an excellent enhancement.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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