This post is meant to show a newbie what Twitter ads can do for you. In this example, we spent $100.
Here we see the campaign tab. This shows that our ad received 5,540 impressions, 116 engagements and we spent a total of $100. This took place over a period of 9 days.
The platforms tab shows the devices which the ad was displayed on. As we can see, the majority of the ads were shown on iOS devices.
Here we see we can drill down by the iOS devices.
The locations tab shows us who viewed our ads.
And of course demographics breaks down the ad serving by gender and language.
Overall, this was a very successful mini Twitter ad campaign. We spent $100 and received 116 engagements, so this was less than $1 per engagement.