Earlier this week, Twitter made their ‘refreshed’ look global, a move they tweeted in January that was meant to ‘reflect… the look & feel of [their] iOS & Android apps.” From what we can tell so far, the new look primarily affects the top navigational bar by increasing the font and icon sizes, and changing the black background to white. Those who use Twitter on their smartphones will recognize the icons as having migrated to the desktop display from the apps.
The changes for the desktop version of Twitter are only cosmetic so far, however users may anticipate the desktop release of the new features that have been release for Android and iOS. The new mobile Twitter features allow users to determine the popularity and outreach of their tweets, with information including number of tweets, favorites, and replies.
These updates haven’t done much to uphold the market value of Twitter however, as shares fell almost 25% this morning, after a report the company released that charted a downtrend in new-user signups.
There are changes slated for the future however, as Twitter rolls out new layouts and new client experience processes that are oriented towards reversing the downtrending figures. All these changes reflect the words of CEO Dick Costolo, as he stated to investors, “We simply need to make Twitter a better Twitter.”